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Join us for lively discussions and big ideas about where digital advertising is — and where we’re heading!
After hearing murmurs in the marketplace that brands no longer believe in the power of digital display advertising, Quantcast needed to understand why. Working closely with Brunswick Group, a global advisory firm, we uncovered how consumers across the globe really feel about digital advertising and the content delivered to them every day. We found that
You can assess all the data you want coming into the race, but it’s still all down to how you feel on the start line, how much you can give, and it’s still just one big mind game.” Paul Manning, Team Great Britain Trainer and Data Enthusiast Olympic Performance Coach for Team Great Britain Cycling,
Earlier this year Nicholas Graham, Global Director, Digital Marketing and Media, Huawei Technologies, outlined his 2016 New Year’s Resolutions. His resolutions were: No more junior agency staffers running client accounts. Stop obsessing about “right time” and unite branding and digital. Brands must find a way to navigate in “walled garden” era. Quantcast’s Tina Wild, Head
A clear understanding of good, real-time data is essential to the modern day communications planner. As real-time data evolves, planners have a huge opportunity to deliver better, more relevant advertising for their clients. However, the human element remains essential to planning. This panel took a closer look at how data-driven planning can work, and how