Of course, Quantcast provides unique cookie counts as well. To toggle between people versus cookies in our audience reports, under Traffic, click the drop down to choose Cookies (or Visits, Page Views, Page Views per Person and Visits per Person).
Our direct measurement takes into account numerous factors to build a translation of cookies to audiences. By measuring and defining both publisher’s and marketer’s audiences in this way, Quantcast enables consistent, precise and unique audience delivery with less waste for marketers and more yield for publishers. Marketers use Quantcast to target optimal audiences which look like those who currently convert or engage on their own properties. Publishers can define and showcase the exact audiences that marketers want, all in real time.