in Data & Insights

ad:tech San Francisco 2010

If you’re in town next week for ad:tech’s event – stop by and visit us:

Marketing Masters Series:

Marketing Masters: Metrics — Understanding and Translating Digital Metrics

Tuesday, April 20 12:00 PM – 12:50 PM | Measurement, Mergers & Media

If the Web is “the most measurable of all media,” why is the comparison to traditional media so difficult? Come hear David Smith, an expert in both traditional and Web media metrics, talk about easy ways to compare Web to TV, print and other traditional media. This session assumes some knowledge of traditional media metrics and will concentrate on the comparability of standard Web metrics to those traditional media metrics. How are companies measuring today? How are they accounting for all their media efforts including paid, owned and earned media? And how are they justifying ROI, both from a direct response and a branding standpoint?

Key Takeaways:

  • Understand Web GRPs and Reach/Frequency
  • Learn how to value your own Web site and social efforts as they combine with your paid media
  • Determine which parameters to use ROI for your branding and direct response efforts

Expo Floor Presentation:

Quantcast Presents: Digital’s Promise: Helping Ad Buyers and Sellers Transact

Tuesday, April 20 1:00 PM – 1:50 PM | Theater #1

Presented by Adam Gerber, Chief Marketing Officer, Quantcast

Join us for an overview of how innovations in technology and the plethora of data can help marketers better reach the audiences they care most about.