Today we announced that Adam Gerber has joined us as Chief Marketing Officer (CMO). He will open, and be based in Quantcast’s New York City office.
Adam will lead our efforts to establish Quantcast as the most reliable and trustworthy independent audience measurement solution at a time when increasing media fragmentation, device proliferation and addressability are driving new opportunities for innovations that enhance conventional panel-based ratings services.
As he says, “The advertising industry is on the cusp of radical change – moving to an addressable, dynamic model that will build off of a variety of extremely granular targeting criteria. We must innovate to dramatically improve on the antiquated audience planning and buying methods that limit the depth of evaluation and separate audience analysis from actionable delivery.”
Adam believes we should all be committed to moving from ‘placement as a proxy’ models to providing fully addressable audience solutions.
“Quantcast is leading the way toward this new accountability,” he notes. “It’s extremely exciting to join the effort to enhance the visibility of audience segments for marketers, and to finally provide publishers with the means to sell media the way their customers want to buy it.”
We are thrilled to welcome Adam to the team to head up our marketing initiatives and service evangelism.
He brings invaluable insight and industry perspective to Quantcast, and – with his deep knowledge of media planning and buying processes – will help our Quantified Publishers realize the unique value of their audiences while helping marketers drive improved targeting of their advertising investments.
Most recently Brightcove, Inc’s Vice President for Advertising Products and Strategy, Adam joins us with 15 years of traditional and digital agency media planning and buying experience – including being a founding partner of WPP’s Digital Edge unit (now MEC Interaction) and later spearheading emerging and digital media capabilities for Publicis’ MediaVest unit.