Recently, Quancast particpated in the Ad Trading Summit (ATS) in London. Speaking alongside other industry leaders, Quantcast CEO Konrad Feldman (a.k.a. “the algo king”) talked about the balance of content and advertising.
He made the point that if you delivering relevant advertising to each user, it becomes the content. On a related note, a recent Quantcast indicated that 86% of publishers feel that their data is undervalued.