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Ad Industry Veteran Paul Curtis Joins Quantcast

By Phil Macauley

A huge welcome to Paul Curtis, who joins our growing team in the newly created role of Director of Agency Group Partnerships. Paul will lead our ongoing engagement with advertisers and agencies to scale and reach new audiences through real-time digital advertising.

The digital ad industry has now reached a new stage of maturation and Paul brings unmatched industry expertise. Prior to joining Quantcast, Curtis served as VP Commercial Strategy at NBC Universal for over six years, and was responsible for almost a dozen strategic partnerships, totalling over a quarter of a billion US dollars. Before joining NBC Universal, Curtis held the role of Deputy Managing Director at BskyB Sky Media, tasked with valuing its entire media led acquisitions and driving market share, leading a Media Week award winning team of 150 strong. Curtis also led MTV Networks Europe – Viacom Brand Solutions, building a robust sales operation to construct high-revenue generating deals across the various Viacom youth platforms.

We’re extremely pleased Paul has joined our team as he will be instrumental in supporting both advertisers and agencies to amplify the growing digital ad opportunity and provide counsel on best practice.

 Read more on Paul’s appointment in Campaign Magazine here.