The holidays are a great time to relax, spend time with family and friends, and catch up on some reading. To that end, we’ve put together a list of must-read blog posts and a few other informative resources to help you stay current when it comes to the ever-changing ad tech landscape.
So grab a hot beverage, curl up in front of the fire, and enjoy!
The Future of Programmatic Advertising in a Post-Pandemic World – With third-party cookies going away, many innovations in the ad tech industry have surfaced to mitigate growing concerns about online security and privacy. Brands, agencies, publishers, and ad tech vendors alike are examining what their first-party data strategies are. We offer five tips to future-proof programmatic strategies beyond 2021.
How to Get Started with Cookieless Campaign Testing – It’s easy to launch a campaign, but meeting and exceeding key performance indicators (KPIs) is another matter. That’s where advertising test budgets come in. By testing against current strategies and placing a high priority on first-party data, you’ll find that the post-cookie world offers powerful new opportunities. Check out these basic steps you can take to begin cookieless campaign testing today.
Online Identity: Are You Smarter Than a 6th Grader? – There is a lot of confusion around how data is used online and if that relates to consumer privacy. Large players like Apple and Google are continually making updates to limit personal identifiers in the name of protecting consumer privacy. But do consumers understand the pros and cons of the updates being made in the name of consumer privacy? Learn about the differences between first-party cookies and third-party cookies, and why it may be a good idea to opt-in to online identifiers.
Leading Through Adversity: 5 Tips to Bring Out the Best in Your Team – Effective leaders excel at motivating their teams to develop their strengths, overcome challenges, and drive results. These crucial leadership skills have become even more essential during the COVID-19 pandemic, as employees work from home and cope with distractions and high-stress situations. By taking an empathetic approach to leadership, you put the individual first, but you also ultimately strengthen the team as a whole.
Forrester’s Predictions 2022: Media and Advertising – Are you ready for 2022? According to Forrester Research, brands and publishers remain in adaptive mode as they navigate a protracted pandemic recovery and ongoing fluctuations in consumer behavior. Next year, Forrester expects new waves of innovation and experimentation across advertising experiences and media revenue models, and they predict that brands will flock to AI-powered audience insight solutions.
Advertising All-Stars – This ebook showcases a series of real-world stories from customers who have successfully used Quantcast to power their marketing with real-time audience insights and deliver outstanding business results. Representing a range of industries from retail to financial services, these all-star customers have achieved a competitive edge in their markets by working with Quantcast.
Don’t Be Ruled by the Click – Learn why clicks are the wrong measurement for assessing display ad effectiveness. If clicks aren’t a valuable metric in display, how do you truly measure success? The answer is a view-through methodology. By looking at view-through rate (VTR), you can see how brand exposures drive site visitation both immediately and in the future, whereas measuring off of click-through rate (CTR) only focuses on an immediate click.
Happy holidays from all of us at Quantcast!