As competition grows and the digital marketplace continues to evolve, standing out in a crowded space is key. The Quantcast Advertising Platform introduces a new opportunity for agencies of all sizes to thrive on the open web, making it a powerful choice for independent agencies aiming to reach new heights. 

Here’s why Quantcast is an ideal match for independent agencies

1. Access to the open web

Quantcast’s demand-side platform (DSP) is designed with a commitment to the open web, unlike the restrictive walled gardens of major tech giants. Quantcast opens up a vast array of advertising opportunities across the open web. This broad reach enables independent agencies to connect with consumers where they spend the most time online, including cookieless environments, delivering campaigns to audiences who may otherwise remain untapped. The open web’s diverse inventory ensures that campaigns reach users across multiple sites and channels, enhancing visibility and generating better engagement with their audiences.

2. Ease of use with a self-serve advertising platform

Independent agencies often operate with lean teams, and having a platform that’s intuitive and easy to use is crucial. Quantcast’s self-serve platform is designed with simplicity in mind, providing agencies with control over campaign management without the need for extensive training or onboarding. The platform’s user-friendly interface allows for quick campaign setup, real-time optimizations, and performance tracking, so agencies can adjust strategies on the fly. This ease of use empowers agencies to act swiftly, delivering maximum impact for their clients without getting bogged down by complex processes.

3. Innovative, AI-driven technology

Quantcast’s innovative, AI- driven technology is one of its most powerful assets. Powered by machine learning, Quantcast’s AI engine analyzes billions of data signals to optimize campaigns based on real-time insights. This level of sophistication enables agencies to better understand audience behavior, adjust bids, and refine targeting parameters for maximum impact. The result? Highly relevant ads are delivered to the right audience at the right time, increasing engagement and driving conversions. For independent agencies, Quantcast’s AI-driven approach provides a competitive edge in delivering precise, effective campaigns that achieve (and exceed) client goals.

4. Personalized and relevant messaging

Quantcast enables agencies to tailor their messaging to different audience segments. With the platform’s real-time data and audience insights, agencies gain a deeper understanding of their target audiences and can respond instantly to shifts in audience behavior, enabling them to deliver more targeted and personalized ads. By aligning creatives with user behavior, agencies can boost engagement and relevance. 

5. Omnichannel advertising

In a digital world where consumers engage across multiple devices and platforms, omnichannel advertising is essential. Quantcast’s omnichannel capabilities allow agencies to deliver cohesive, integrated campaigns across desktop, mobile, video, and connected TV. This cross-platform reach ensures that brands stay top of mind with audiences wherever they are, creating a seamless experience that reinforces brand messaging across touchpoints.. 

Quantcast’s Advertising Platform: a self-serve solution 

For independent agencies, Quantcast offers a robust programmatic advertising solution that combines access to the open web (in cookie-based and cookieless environments), user-friendly tools, innovative AI technology, cross-channel capabilities, and a commitment to personalized, relevant advertising. By choosing Quantcast, agencies can confidently create and manage campaigns that drive real, measurable results while driving exceptional value for their clients. PMG found that, on average, campaigns running solely with Quantcast generated 15% more efficient CPA than benchmark and 19% more efficient CPA than other partners. 

Quantcast’s platform is more than just an advertising tool—it’s a strategic partner that empowers independent agencies to excel in a competitive market. Try out our self-serve platform today!