An online publication that provides consumers with financial data, research and editorial information on non-investment financial products. [Description from dmoz]
Bankrate knows there's life after budget-cutting. The firm's Bankrate.com provides personal finance information on more than 300 products including mortgages, credit cards, money market accounts, certificates of deposit, and home equity loans. Its Interest.com publishes financial rates and information connecting consumers with lenders, and its FastFind sells consumer leads to lenders for mortgages, home-equity loans, auto financing, and online education. Other sites include Mortgagecalc.com and Mortgagemath.com. Bankrate also has print publications, such as "Mortgage Guide," a weekly newspaper-advertising table consisting of product and rate information from local mortgage companies and financial institutions. [Description from Hoover's]
This site reaches over 4.0 million U.S. monthly people.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.