Features decision guides, reviews and photo ads of new and used vehicles available for sale. [Description from dmoz]
AutoTrader.com gives the Internet its very own Motor Mile. The company operates the largest used vehicle Web site, with some 4 million listings from both private owners and dealers. It draws an average of more than 14 million visitors a month to browse through its extensive site, which also features related content, such as vehicle reviews, warranty information, insurance, and financing. In addition to used cars and trucks, the site offers listings for motorcycles, boats, and cars for collectors, as well as some new cars. AutoTrader.com generates revenue from its paid listings and from other advertising. Cox Auto Trader, a subsidiary of Cox Enterprises, owns a majority stake in AutoTrader.com. [Description from Hoover's]
This site reaches over 3.2 million U.S. monthly people.The typical visitor orders from American Greetings.
US Demographics: [ Web ]
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Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.