V12 Group Digital maps offline Demographic, Buyer, CPG, Auto, B2B, and Purchase data into over 1,500 online audiences. Across our 12 audience categories, V12 Group helps advertisers reach over 130 million online users with everything from wide reaching brand campaigns to niche or custom built direct response campaigns alike. Our unique blend of verified data is refreshed every 30 days and completely rebuilt every quarter ensuring the highest levels of accuracy and in turn the best ROAS in the offline data marketplace.
How we collect data
V12 Group’s multichannel consumer file is one of the largest consumer databases in the industry. The database is an aggregated file built from more than 40 compiled and proprietary data sources, which combine postal, email, phone, and mobile data, as well as hundreds of selectors to further improve targeting.
Data Sources include:
Survey / questionnaire data
Warranty and product card information
Credit issues compilation
Donor and charitable organizations compilation
Newsletter compilation data
Catalog and magazine compilation
Household and county deed compilation
V12 Group Digital Data Categories
Sports & Fitness
Lifestyle & Pursuits
Community & Language
MasterCard audiences, unlike any other online audiences available, are based on aggregate consumer spending behavior within each category, derived from billions of transactions and applied to third-party consumer populations. A proprietary MasterCard methodology identifies audience segments with higher statistical probability to make purchases within the category.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action
Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years. Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser.
Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data.
The Oracle Data Cloud enables companies to use data to inform audience targeting and measure digital media. We provide Data as a Service to help create connections to customers across spend channels and devices by bringing together the largest array of data assets to help media partners, advertisers and agencies build precision-based data strategies and insights.
Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.