Audience Grid — Data Partner Profile

NetWise

Overview

Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.

NetWise has a digital heritage in B2B marketing, but has been rapidly increasing their footprint and development in the B2C space.  The B2B segments include everything about the business and the employee.  From firmographics to title and seniority, NetWise allows their partners to create actionable audiences through their refined segments.

The B2C offering allows end-users to access pre-purchasing segments for a number of verticals like Auto and Insurance.  Through precise analytics, the B2C suite also identifies specialized household and individual audiences and segments.

How we collect data

Primary means of collection include offline data partnerships, online social partnerships, and advanced form capture technologies.

Categories

B2B
Employee Information
(Title)
(Seniority)
(Functional Area)
(Skills)
(Languages)
(Salary Estimate)
(Firm Information: Firmographics)
(Revenue Size)
(Employee Size)
(Industry)

B2C

Demographics
(Age)
(Gender)
(Household composition)

Financials
(Wealth)
(Income)
(Risk Profile)
(Discretionary Income)
(Interest Information)
(Geo / Location Information)

Contact NetWise

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