IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.IRIworldwide.com.
How we collect data
IRI has two primary data sources for media targeting and measurement: POS store scanner data and Household Panel data. The Multi-Outlet Tracking Service tracks point-of-sale (POS) scanner sales and promotional activity for 85,000+ stores in the U.S. across grocery, drug, mass merchandisers, club stores, dollar stores, Walmart, convenience stores, liquor stores, pet stores and Military. The IRI Consumer Network™ consists of 100,000+ active household panel members. The panel uses an in-home scanner or mobile scanning application to provide their purchase and shopper information. IRI applies proprietary analytical tools to measure the Consumer Network purchase data to assess volume and share level trends based upon what is happening in the home: who is buying, where, how often, the level of brand and retailer loyalty, and the impact of shopper promotions. The Consumer Network is longitudinal providing the complete view of the consumer.
Consumer Packaged Goods
Health & Beauty
MasterCard audiences, unlike any other online audiences available, are based on aggregate consumer spending behavior within each category, derived from billions of transactions and applied to third-party consumer populations. A proprietary MasterCard methodology identifies audience segments with higher statistical probability to make purchases within the category.
Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years. Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser.
The Oracle Data Cloud enables companies to use data to inform audience targeting and measure digital media. We provide Data as a Service to help create connections to customers across spend channels and devices by bringing together the largest array of data assets to help media partners, advertisers and agencies build precision-based data strategies and insights.
V12 Group Digital maps offline Demographic, Buyer, CPG, Auto, B2B, and Purchase data into over 1,500 online audiences. Across our 12 audience categories, V12 Group helps advertisers reach over 130 million online users with everything from wide reaching brand campaigns to niche or custom built direct response campaigns alike.
Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.
Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data.