Valuable audience data is everywhere. Now anyone can harness it for insights and advertising with scale and accuracy. Quantcast has gathered shopping, ownership, lifestyle and interest data from leaders such as Oracle Datalogix, Kantar Shopcom and TiVo Research and combined it with live consumer behavior in the Quantcast Audience Grid. Quantcast Audience Grid helps every publisher, data provider and advertiser get more value from audience data for insights and targeting. With Audience Grid:
- Owners of valuable data can promote, distribute and monetize their data across millions of publisher destinations and advertisers who use Quantcast Measure and Advertise.
- Publishers can gain new insight into the valuable audiences that frequent their sites and apps, free.
- Advertisers can target audiences from the industry’s leading data owners with far greater reach and accuracy than previously possible.
Like the charge on your smartphone, audience segments quickly lose reach as they age. The secret to maintaining a segment’s reach is to refresh it continuously with live consumer behavior. Quantcast Audience Grid does exactly this, opening the technology that powers Quantcast’s superior performance in demographic targeting (see Nielsen validated study) to the industry’s leading data owners. The result is better audience data for everyone.
Representative seed data, such as The Walking Dead viewers from TiVo Research, is plugged into the Audience Grid
We start with raw data that represents the audience best rather than data that’s been previously modeled online with unknown accuracy.
Quantcast combines the seed data with a live view of consumer behaviors, creating a larger audience segment for targeting and insights
Our uniquely expansive view of online consumer behavior, where we see the average online user every few minutes, gives us the most effective way to identify more consumers within the target segment. Why is it effective? The media we read, the time of day we read it, where and how we read it, are the best indicators of who we are and what we like
The audience segment is mapped across Web, mobile Web and mobile apps
Quantcast’s visibility across the connected universe allows for more accurate matching across devices.
This process is repeated continuously. Living models, built on live data, ensure segment freshness, scale and accuracy.
Unlike other approaches that create static audience segments, Quantcast’s Audience Grid continuously maintains audience segments based on live consumer behavior.
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Leading data owners such as Oracle Datalogix, TiVo Research, Kantar Shopcom and many more have plugged into the Quantcast Audience Grid. Choose a data partner below to learn more.
Kantar Shopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior data.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action
Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.
The Oracle Data Cloud enables companies to use data to inform audience targeting and measure digital media. We provide Data as a Service to help create connections to customers across spend channels and devices by bringing together the largest array of data assets to help media partners, advertisers and agencies build precision-based data strategies and insights.
Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years. Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser.
TiVo Research, a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross media research, measurement and analytics company that provides nationally representative single-source data linked to purchases made at the household level.
V12 Group Digital maps offline Demographic, Buyer, CPG, Auto, B2B, and Purchase data into over 1,500 online audiences. Across our 12 audience categories, V12 Group helps advertisers reach over 130 million online users with everything from wide reaching brand campaigns to niche or custom built direct response campaigns alike.
MasterCard audiences, unlike any other online audiences available, are based on aggregate consumer spending behavior within each category, derived from billions of transactions and applied to third-party consumer populations. A proprietary MasterCard methodology identifies audience segments with higher statistical probability to make purchases within the category.
Quantcast’s proven ability to model and scale Big Data to cross-platform audiences is extremely exciting. Combining Quantcast’s modeling capabilities with granular precision of Kantar Shopcom data will enable publishers, advertisers and agencies to identify and reach at scale the exact shoppers whose purchase behavior is the engine of brand growth.Katie Casavant, CEO
The types of insights made available in Quantcast Audience Grid help us get hyper-specific about the intended viewer of our content-focused campaigns. With holistic, multi-attribute data Federated Media is able to design custom creative combined with targeted media and can ultimately deliver a better campaign and better results for our clients.Megan Groves, Director of Analytics & Insights
Quantcast gives us access to compelling, global data about our audience, gathered through a trusted, quantifiable reporting methodology. These behavioral insights enable us to better understand our users and to tell a positive story to our potential clients.Gabrielle Mayer, Director of Client Services
We’re excited to see Quantcast Audience Grid layer more audience data into Quantcast Measure. Quantcast Measure has been incredibly valuable for us not only in characterizing our diverse audiences beyond their contextual relevance, but also in making them actionable.Scott Messer, Sr. Director, Business Development
Bustle has found Quantcast Measure to be incredibly useful in identifying audience traits beyond typical demographic data which inform both our promotional and sales marketing efforts.Kai Hsing, Senior Vice President
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