Updated Jul 6, 2015 • Next: Jul 7, 2015 by 9AM PDT
Last Month
For Jun 6, 2015 - Jul 5, 2015
Uniques Visits Installs Upgrades
Topix 1.2.8 (iOS) 27,925 845,497 4,005 3,954
Topix 1.2.7 (iOS) 2,629 63,427 406 16
Topix 1.2.2 (iOS) 496 13,367 23 0
Topix 1.1.9 (iOS) 164 3,983 12 0
Topix 1.1.8 (iOS) 68 670 18 0
See all 11 versions

US Demographics:   [ Mobile App ]


Summary   ||   Gender   ||   Age   ||   Household   ||   Income   ||   Education   ||   Ethnicity
Index
 
 
Male
 
  94
Female
 
 
106
 
 
 
< 18
 
  95
18-24
 
  94
25-34
 
 
105
35-44
 
 
110
45-54
 
 
106
55-64
 
  94
65+
 
  75
 
 
 
No Kids
 
  77
Has Kids
 
 
124
 
US Average
Index
 
 
$0-50k
 
 
102
$50-100k
 
 
102
$100-150k
 
  93
$150k+
 
  87
 
 
 
No College
 
 
101
College
 
 
105
Grad School
 
  84
 
 
 
Caucasian
 
 
113
African American
 
  60
Asian
 
  46
Hispanic
 
  63
Other
 
  89
 
US Average


Updated Jul 5, 2015 • Next: Jul 15, 2015 by 9AM PDT

Audience Interests


Top Interests

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Interests

These content topics represent the interests of a property's users based on their browsing behavior.

Affinity Index

This index measures how much more likely someone who visits this property is to be interested in a given topic compared to the average internet user.

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Top Sites

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Sites

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

Affinity Index

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

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Updated Jul 5, 2015 • Next: Jul 15, 2015 by 9AM PDT

User Retention After Install

Percentage of visitors returning to the mobile app within a specific timeframe after the installation date. Click the expand button under graph to see usage patterns for specific installation days.

Date of Installation Install Day +2 Days +3 Days +1 Week +2 Weeks +1 Month +3 Months +6 Months
Average Day
879 days total
587,944 installs
100%
60%
51%
40%
34%
28%
17%
10%
6 months ago
January 7, 2015
695 installs
100%
51%
40%
28%
24%
18%
9%
3 months ago
April 7, 2015
948 installs
100%
49%
34%
20%
16%
11%
1 month ago
June 7, 2015
895 installs
100%
46%
34%
21%
16%
2 weeks ago
June 23, 2015
916 installs
100%
42%
29%
17%
1 week ago
June 30, 2015
923 installs
100%
41%
28%

Visit Frequency

The number of unique users grouped by their return visit counts over the last 30 days.

Visits Uniques
1   14,568
2-3   8,604
4-7   5,338
8-15   4,027
16-31   3,340
32-63   2,784
64-127   2,450
128-255   2,238
256-511   2,054
512+   3,854

Top Countries

The number of visits per country over the last 30 days.

countries Visits % Of Total
1.
United States
929,416
98%
2.
United Kingdom
9,606
1%
3.
Australia
3,237
<1%
4.
Canada
722
<1%
5.
Afghanistan
497
<1%
6.
Mexico
313
<1%
7.
Philippines
214
<1%
8.
Ireland
187
<1%
9.
Belgium
182
<1%
10.
United Arab Emirates
154
<1%

Top Device Models | Connections | Carriers | OS Versions

The number of unique users per device over the last 30 days.

device models Uniques % Of Total
1.
iPhone 6
7,148
23%
2.
iPhone 5S
6,513
21%
3.
iPhone 6 Plus
4,424
14%
4.
iPhone 5
3,540
11%
5.
iPhone 5C
2,803
9%
6.
iPhone 4S
2,522
8%
7.
iPhone 4
1,487
5%
8.
iPad 2
771
2%
9.
iPad mini
411
1%
10.
iPad Air
308
1%
11.
iPad 4th Gen
280
1%
12.
iPad 3rd Gen
271
1%
13.
iPod touch
255
1%
14.
iPad Air 2
112
<1%
15.
iPhone 3GS
101
<1%
16.
iPad mini with Retina display
95
<1%
17.
iPad
69
<1%
18.
iPad Mini 3
23
<1%
See all 18 device models

The number of visits per connection type over the last 30 days.

connections Visits % Of Total
1.
WiFi
552,285
59%
2.
Cellular Data
351,425
38%
3.
No Internet Connection
25,706
3%

The number of visits per carrier type over the last 30 days.

carriers Visits % Of Total
1.
WiFi
552,285
59%
2.
AT&T
259,782
28%
3.
Verizon Wireless
69,915
8%
4.
Disconnected
25,706
3%
5.
Sprintcom Inc
13,226
1%
6.
nTELOS Communications Inc (Virginia PCS Alliance LC)
2,559
<1%
7.
Cellular South Inc
2,029
<1%
8.
T-Mobile USA
1,600
<1%
9.
Tracfone Wireless
810
<1%
10.
US Cellular
754
<1%
11.
Unrecognized Carrier
371
<1%
12.
Bluegrass Cellular LLC
196
<1%
13.
Virgin Mobile
54
<1%
14.
Sl Wireless LLC
41
<1%
15.
Mobile Telephone Networks Cameroon
27
<1%
16.
West Central Wireless
18
<1%
17.
Cricket Communications
11
<1%
18.
Telcel
9
<1%
19.
Econet Wireless Nigeria Ltd.
6
<1%
20.
MTPCS LLC
4
<1%
21.
Vodafone Ltd.
3
<1%
22.
Vodafone Libertel N.V.
2
<1%
23.
Advantage Cellular Systems, Inc.
2
<1%
24.
GCI Communications Corp.
2
<1%
25.
T-Mobile Deutschland GmbH
2
<1%
26.
Not Reported
1
<1%
27.
Cellular Properties Inc.
1
<1%
See all 27 carriers

The number of unique users per operating system over the last 30 days.

OS versions Uniques % Of Total
1.
iOS / 8.3
20,391
66%
2.
iOS / 8.4
5,270
17%
3.
iOS / 7.1.2
2,550
8%
4.
iOS / 8.2
1,383
4%
5.
iOS / 8.1.3
1,335
4%
6.
iOS / 8.1.2
1,164
4%
7.
iOS / 7.1.1
738
2%
8.
iOS / 8.1
633
2%
9.
iOS / 8.1.1
476
2%
10.
iOS / 7.0.4
436
1%
11.
iOS / 7.1
313
1%
12.
iOS / 8.0.2
307
1%
13.
iOS / 8.0
249
1%
14.
iOS / 6.1.3
205
1%
15.
iOS / 7.0.6
169
1%
16.
iOS / 6.1.6
150
<1%
17.
iOS / 7.0.3
128
<1%
18.
iOS / 7.0
109
<1%
19.
iOS / 5.1.1
104
<1%
20.
iOS / 7.0.2
101
<1%
21.
iOS / 6.1.4
37
<1%
22.
iOS / 6.1.2
28
<1%
23.
iOS / 6.0.1
25
<1%
24.
iOS / 6.1
24
<1%
25.
iOS / 6.0
19
<1%
26.
iOS / 9.0
16
<1%
27.
iOS / 4.3.3
13
<1%
28.
iOS / 4.3.5
8
<1%
29.
iOS / 6.0.2
7
<1%
30.
iOS / 4.3.2
4
<1%
31.
iOS / 5.0.1
4
<1%
32.
iOS / 5.1
4
<1%
33.
iOS / 4.3.1
3
<1%
34.
iOS / 6.1.5
3
<1%
35.
iOS / 5.0
2
<1%
36.
iOS / 4.3.4
1
<1%
37.
iOS / 7.0.1
1
<1%
See all 37 OS versions

Visit Sources

The percentage of visits from all apps in this network in the past 30 days.

The percentage of visits to Topix by version in the past 30 days.

| Versions of Topix
Topix   100%
1.2.8 (iOS)   91%
1.2.7 (iOS)   7%
1.2.2 (iOS)   1%
1.1.9 (iOS)   <1%
1.2.5 (iOS)   <1%
1.2.6 (iOS)   <1%
1.1.8 (iOS)   <1%
1.2 (iOS)   <1%
1.2.4 (iOS)   <1%
1.2.3 (iOS)   <1%

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.



Reading Demographic Graphs

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.


The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

Example:
80% female segment on property ÷ 32% female internet average = 2.5x


This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.



Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.



Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


Understanding Return Usage of Logged in Users

Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

1. Bundled advertising inventory
Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

2. Measure efforts to migrate an audience from one platform to another
This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

3. Compare return usages nuances between platforms
Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



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