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Monthly Uniques
23.1M US 53.6M Global

Goodreads for iOS Mobile App

830.6K US 1.3M Global
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    Directly Measured Data

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Updated Feb 28, 2015 • Next: Mar 1, 2015 by 9AM PST
Last Month
For Jan 29, 2015 - Feb 27, 2015 		Uniques Visits Installs Upgrades
Goodreads for iOS 3.1.3 (iOS) 714,925 3,969,085 318,041 366,325
Goodreads for iOS 3.1.2 (iOS) 42,219 166,930 10,700 9,698
Goodreads for iOS 2.5.4 (iOS) 31,913 178,030 10,378 839
Goodreads for iOS 3.0.2 (iOS) 19,107 84,136 7,466 1,401
Goodreads for iOS 3.1.1 (iOS) 18,247 80,009 5,987 2,359
See all 21 versions

US Demographics:   [ Mobile App ]


Summary   ||   Gender   ||   Age   ||   Household   ||   Income   ||   Education   ||   Ethnicity
Index
 
 
 Male
 
  43
Female
 
 
154
 
 
 
 < 18
 
  79
18-24
 
 
134
25-34
 
 
138
35-44
 
 
111
45-54
 
  81
55-64
 
  68
65+
 
  56
 
 
 
 No Kids
 
  99
Has Kids
 
 
101
 
US Average
Index
 
 
 $0-50k
 
  97
$50-100k
 
 
104
$100-150k
 
 
107
$150k+
 
  98
 
 
 
 No College
 
  63
College
 
 
120
Grad School
 
 
160
 
 
 
 Caucasian
 
 
111
African American
 
  45
Asian
 
  74
Hispanic
 
  80
Other
 
  95
 
US Average


Updated Feb 28, 2015 • Next: Mar 11, 2015 by 9AM PDT

Audience Interests

  • Definition
  • Calculation
  • How to use the data

    • Top Interests

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    Interests

    Audience Interests: Interests

    These content topics represent the interests of a property's users based on their browsing behavior.

    		Affinity Index

    Interests Affinity Index

    This index measures how much more likely someone who visits this property is to be interested in a given topic compared to the average internet user.

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    Top Sites

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    Sites

    Audience Interests: Sites

    This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

    		Affinity Index

    Site Affinity Index

    This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

    {{ col.name }} {{ col.index | number:1 }}x  

    Updated Feb 28, 2015 • Next: Mar 11, 2015 by 9AM PDT
    See More

    User Retention After Install

    Percentage of visitors returning to the mobile app within a specific timeframe after the installation date. Click the expand button under graph to see usage patterns for specific installation days.

    Date of Installation Install Day +2 Days +3 Days +1 Week +2 Weeks +1 Month +3 Months +6 Months
    Average Day
    730 days total
    7,785,818 installs
    100%
    60%
    56%
    49%
    45%
    38%
    24%
    14%
    Add Date
    6 months ago
    August 28, 2014
    10,524 installs
    100%
    51%
    46%
    39%
    33%
    26%
    14%
    1%
    3 months ago
    November 28, 2014
    10,850 installs
    100%
    55%
    51%
    44%
    38%
    31%
    —
    —
    1 month ago
    January 28, 2015
    11,876 installs
    100%
    44%
    38%
    29%
    21%
    3%
    —
    —
    2 weeks ago
    February 14, 2015
    11,496 installs
    100%
    39%
    32%
    19%
    —
    —
    —
    —
    1 week ago
    February 21, 2015
    13,166 installs
    100%
    32%
    23%
    —
    —
    —
    —
    —

    Visit Frequency

    The number of non-logged-in unique users grouped by their return visit counts over the last 30 days.

    The number of logged-in unique users grouped by their return visit counts over the last 30 days.

    Visits Not Logged In | Logged In
    1   164,033
    2-3   16,517
    4-7   2,556
    8-15   736
    16-31   392
    32-63   201
    64-127   125
    128-255   70
    256-511   50
    512+   36
    1   398,818
    2-3   214,393
    4-7   115,839
    8-15   67,802
    16-31   40,951
    32-63   24,993
    64-127   15,166
    128-255   9,270
    256-511   5,229
    512+   4,171

    Top Countries

    The number of visits per country over the last 30 days.

    countries Visits % Of Total
    1.
    United States
    4,645,051
    62%
    2.
    United Kingdom
    530,027
    7%
    3.
    Canada
    459,828
    6%
    4.
    Australia
    283,911
    4%
    5.
    Saudi Arabia
    99,077
    1%
    6.
    Mexico
    84,051
    1%
    7.
    Philippines
    75,092
    1%
    8.
    Netherlands
    72,643
    1%
    9.
    Germany
    68,358
    1%
    10.
    Sweden
    55,765
    1%

    Top Device Models | Connections | Carriers | OS Versions

    The number of unique users per device over the last 30 days.

    device models Uniques % Of Total
    1.
    iPhone 5S
    165,067
    20%
    2.
    iPhone 6
    132,852
    16%
    3.
    iPhone 5
    104,285
    13%
    4.
    iPhone 5C
    73,181
    9%
    5.
    iPhone 4S
    62,542
    8%
    6.
    iPad 2
    52,378
    6%
    7.
    iPad mini
    38,124
    5%
    8.
    iPad Air
    36,354
    4%
    9.
    iPhone 6 Plus
    32,555
    4%
    10.
    iPad 4th Gen
    32,158
    4%
    11.
    iPhone 4
    27,733
    3%
    12.
    iPad 3rd Gen
    25,767
    3%
    13.
    iPod touch
    16,731
    2%
    14.
    iPad mini with Retina display
    16,448
    2%
    15.
    iPad Air 2
    12,056
    1%
    16.
    iPad
    3,117
    <1%
    17.
    iPad Mini 3
    2,680
    <1%
    18.
    iPhone 3GS
    763
    <1%
    19.
    iOS Simulator
    42
    <1%
    20.
    iPad4,9
    1
    <1%
    See all 20 device models

    The number of visits per connection type over the last 30 days.

    connections Visits % Of Total
    1.
    WiFi
    3,508,099
    76%
    2.
    Cellular Data
    1,088,513
    23%
    3.
    No Internet Connection
    48,439
    1%

    The number of visits per carrier type over the last 30 days.

    carriers Visits % Of Total
    1.
    WiFi
    3,508,099
    76%
    2.
    AT&T
    459,655
    10%
    3.
    Verizon Wireless
    414,624
    9%
    4.
    Sprintcom Inc
    128,375
    3%
    5.
    T-Mobile USA
    64,310
    1%
    6.
    Disconnected
    48,439
    1%
    7.
    US Cellular
    5,730
    <1%
    8.
    Cellular South Inc
    4,244
    <1%
    9.
    Virgin Mobile
    2,738
    <1%
    10.
    T-Mobile Deutschland GmbH
    2,665
    <1%
    11.
    Tracfone Wireless
    1,520
    <1%
    12.
    Unrecognized Carrier
    1,308
    <1%
    13.
    nTELOS Communications Inc (Virginia PCS Alliance LC)
    1,026
    <1%
    14.
    GCI Communications Corp.
    559
    <1%
    15.
    Cricket Communications
    426
    <1%
    16.
    Celcom (Malaysia) Berhad
    124
    <1%
    17.
    Etisalat
    104
    <1%
    18.
    Union Telephone Company
    100
    <1%
    19.
    North East Cellular Inc.
    93
    <1%
    20.
    Bell Mobility
    81
    <1%
    21.
    United Wireless Inc
    62
    <1%
    22.
    Carolina West Wireless
    54
    <1%
    23.
    China Unicom
    48
    <1%
    24.
    Bluegrass Cellular LLC
    46
    <1%
    25.
    Pine Telephone Company dba Pine Cellular
    46
    <1%
    26.
    West Central Wireless
    45
    <1%
    27.
    SETEL GSM
    30
    <1%
    28.
    Rogers Wireless
    28
    <1%
    29.
    Vodafone Libertel N.V.
    26
    <1%
    30.
    Iowa Wireless Services LLC
    24
    <1%
    31.
    SD Mobitel
    23
    <1%
    32.
    Saudi Telecom
    21
    <1%
    33.
    Fido Solutions
    20
    <1%
    34.
    Areeba-Sudan
    18
    <1%
    35.
    Etihad Etisalat Company (Mobily)
    17
    <1%
    36.
    Mobile Telecommunications Company
    17
    <1%
    37.
    Turkcell
    13
    <1%
    38.
    Cellular Properties Inc.
    13
    <1%
    39.
    Nextel Communications Inc
    13
    <1%
    40.
    Telkomsel
    12
    <1%
    41.
    Telstra Corporation Ltd.
    12
    <1%
    42.
    Not Reported
    11
    <1%
    43.
    China Mobile
    11
    <1%
    44.
    New Mexico RSA 4 East Ltd. Partnership
    11
    <1%
    45.
    Telus Mobility
    10
    <1%
    46.
    Du
    9
    <1%
    47.
    GoMobile SamoaTel Ltd
    8
    <1%
    48.
    Optus Mobile Pty. Ltd.
    8
    <1%
    49.
    Vodafone
    7
    <1%
    50.
    MTPCS LLC
    7
    <1%
    51.
    Telcel
    7
    <1%
    52.
    Telecommunication Company of Iran (TCI)
    6
    <1%
    53.
    Wataniya Telecom
    6
    <1%
    54.
    O2 (Germany) GmbH & Co. OHG
    6
    <1%
    55.
    Oman Qatari Telecommunications Company (Nawras)
    6
    <1%
    56.
    Teleacre Cel
    6
    <1%
    57.
    FarEasTone
    5
    <1%
    58.
    Cincinnati Bell Wireless LLC
    5
    <1%
    59.
    NTT DoCoMo Hokuriku Inc.
    5
    <1%
    60.
    Vodafone Ltd.
    4
    <1%
    61.
    Vodafone Network Pty. Ltd.
    4
    <1%
    62.
    EMTS
    4
    <1%
    63.
    Hutchison 3G UK Ltd.
    4
    <1%
    64.
    NTT DoCoMo Kansai Inc.
    4
    <1%
    65.
    Sl Wireless LLC
    4
    <1%
    66.
    Telesc Cel
    3
    <1%
    67.
    Vodafone D2 GmbH
    3
    <1%
    68.
    Zain Bahrain
    3
    <1%
    69.
    Excelcomindo
    3
    <1%
    70.
    Instituto Costarricense de Electricidad - ICE
    3
    <1%
    71.
    O2 UK Ltd.
    3
    <1%
    72.
    Omnitel Pronto Italia (OPI)
    3
    <1%
    73.
    PAK Telecom Mobile Ltd. (UFONE)
    3
    <1%
    74.
    T-Mobile UK
    3
    <1%
    75.
    TMN - Telecomunicaçôes Movéis Nacionais, S.A.
    2
    <1%
    76.
    Bharti Airtel Ltd., Tamil Nadu
    2
    <1%
    77.
    Etisalet
    2
    <1%
    78.
    Advantage Cellular Systems, Inc.
    2
    <1%
    79.
    Cablevision Systems Corporation
    2
    <1%
    80.
    Digicel Ltd
    2
    <1%
    81.
    Econet Wireless Nigeria Ltd.
    2
    <1%
    82.
    GramenPhone
    2
    <1%
    83.
    Mobinil
    2
    <1%
    84.
    MTN Network Ltd.
    2
    <1%
    85.
    MTN Nigeria Communications
    2
    <1%
    86.
    Oman Mobile Telecommunications Company (Oman Mobile)
    2
    <1%
    87.
    BATELCO
    2
    <1%
    88.
    Satelindo
    2
    <1%
    89.
    SK Telecom
    2
    <1%
    90.
    Telcel, C.A.
    2
    <1%
    91.
    Telems Cel
    1
    <1%
    92.
    TeliaSonera Finland Oyj
    1
    <1%
    93.
    Vodacom (Pty) Ltd.
    1
    <1%
    94.
    Vodafone Ireland Plc
    1
    <1%
    95.
    WIND
    1
    <1%
    96.
    Wireless Communications Venture
    1
    <1%
    97.
    Xfera Móviles, SA
    1
    <1%
    98.
    SaskTel
    1
    <1%
    99.
    Iusacell / Unefon
    1
    <1%
    100.
    Bouygues Telecom
    1
    <1%
    See top 100 carriers

    The number of unique users per operating system over the last 30 days.

    OS versions Uniques % Of Total
    1.
    iOS / 8.1.3
    383,466
    46%
    2.
    iOS / 8.1.2
    216,404
    26%
    3.
    iOS / 7.1.2
    103,546
    12%
    4.
    iOS / 8.1
    43,481
    5%
    5.
    iOS / 8.1.1
    41,102
    5%
    6.
    iOS / 7.1.1
    33,212
    4%
    7.
    iOS / 8.0.2
    26,977
    3%
    8.
    iOS / 7.0.4
    15,492
    2%
    9.
    iOS / 7.1
    15,271
    2%
    10.
    iOS / 8.0
    13,936
    2%
    11.
    iOS / 7.0.6
    7,800
    1%
    12.
    iOS / 6.1.3
    5,648
    1%
    13.
    iOS / 6.1.6
    4,157
    1%
    14.
    iOS / 7.0.3
    4,080
    <1%
    15.
    iOS / 5.1.1
    3,891
    <1%
    16.
    iOS / 7.0.2
    3,542
    <1%
    17.
    iOS / 7.0
    3,494
    <1%
    18.
    iOS / 6.1.4
    977
    <1%
    19.
    iOS / 6.0.1
    892
    <1%
    20.
    iOS / 6.1.2
    596
    <1%
    21.
    iOS / 6.0
    479
    <1%
    22.
    iOS / 6.1
    397
    <1%
    23.
    iOS / 6.1.5
    147
    <1%
    24.
    iOS / 6.0.2
    127
    <1%
    25.
    iOS / 7.0.1
    123
    <1%
    26.
    iOS / 5.1
    95
    <1%
    27.
    iOS / 8.2
    90
    <1%
    28.
    iOS / 5.0.1
    80
    <1%
    29.
    iOS / 4.3.3
    73
    <1%
    30.
    iOS / 4.3.5
    71
    <1%
    31.
    iOS / 8.3
    67
    <1%
    32.
    iOS / 6.1.1
    33
    <1%
    33.
    iOS / 5.0
    22
    <1%
    34.
    iOS / 4.3.2
    12
    <1%
    35.
    iOS / 4.3
    11
    <1%
    36.
    iOS / 4.3.1
    8
    <1%
    37.
    iOS / 4.3.4
    8
    <1%
    38.
    iOS / 9.0
    8
    <1%
    39.
    iOS / 7.0.5
    7
    <1%
    40.
    iOS / 8.0.1
    6
    <1%
    41.
    iOS / 8.2.1
    4
    <1%
    42.
    iOS / 8.4
    2
    <1%
    See all 42 OS versions

    Visit Sources

    The percentage of visits from all apps in this network in the past 30 days.

    The percentage of visits to Goodreads for iOS by version in the past 30 days.

    Mobile Apps | Versions of Goodreads for …
    Goodreads for iOS   68%
    Goodreads for Android   32%
    3.1.3 (iOS)   85%
    2.5.4 (iOS)   4%
    3.1.2 (iOS)   4%
    3.0.2 (iOS)   2%
    3.1.1 (iOS)   2%
    3.1 (iOS)   1%
    3.0 (iOS)   1%
    2.4 (iOS)   <1%
    2.5.2 (iOS)   <1%
    2.5.3 (iOS)   <1%

    Top Events

    Custom app event totals from Goodreads for iOS in the past 30 days.

    events counts
    1.
    /launched
    (6)
    4,069,690
    2.
    /updates_view
    3,859,304
    3.
    /book_view
    2,401,919
    4.
    /myBooks_view
    2,097,014
    5.
    /search
    (7)
    1,816,069
    6.
    /search_view
    1,667,289
    7.
    /more_tab
    1,430,363
    8.
    /shelf
    (3)
    1,397,976
    9.
    /shelf_picker_view
    1,218,563
    10.
    /book_list_view
    1,071,340
    11.
    /progress_view
    966,473
    12.
    /ratings
    (6)
    860,719
    13.
    /simple_web_vc
    806,614
    14.
    /review_view
    742,825
    15.
    /notifications
    (2)
    667,616
    16.
    /author_view
    572,801
    17.
    /status_updates
    (2)
    554,211
    18.
    /user_view
    454,527
    19.
    /barcode
    (1)
    426,381
    20.
    /challenge_my_status
    363,679
    21.
    /mybooks_search_view
    268,534
    22.
    /message_list
    228,742
    23.
    /sign_in_welcome
    219,004
    24.
    /recommendations
    185,276
    25.
    /explore
    172,776
    26.
    /write_review_view
    170,262
    27.
    /topic_show
    160,024
    28.
    /friends_view
    158,876
    29.
    /home_jump_screen
    151,798
    30.
    /rate_books
    (2)
    147,397
    31.
    /message_show
    142,103
    32.
    /comments_page
    131,094
    33.
    /sign_in_view
    111,546
    34.
    /friends_requests_view
    106,430
    35.
    /challenge_friends_list
    105,805
    36.
    /gr_web_view/choiceawards
    103,111
    37.
    /listType
    97,483
    38.
    /likes_unlikes
    (2)
    90,888
    39.
    /sign_in
    (3)
    88,959
    40.
    /findfriends_choice
    77,699
    41.
    /group_list
    77,630
    42.
    /settings_view
    74,590
    43.
    /write_comment_view
    68,583
    44.
    /recs_genre_selector
    68,435
    45.
    /comments
    (12)
    65,099
    46.
    /challenge_signup_page
    59,101
    47.
    /group_show
    57,938
    48.
    /friend_requests
    (2)
    56,935
    49.
    /listopic_show
    56,458
    50.
    /read_statuses_show
    52,513
    51.
    /messages
    (2)
    52,178
    52.
    /fav_genres_edit
    50,800
    53.
    /sign_up_view
    47,767
    54.
    /user_status_show
    46,830
    55.
    /error
    (23)
    45,698
    56.
    /sign_up
    (3)
    44,126
    57.
    /manageEBooks
    42,122
    58.
    /folder_show
    41,589
    59.
    /recs_book_info
    35,529
    60.
    /challenge
    (5)
    35,194
    61.
    /challenge_friend_status
    34,699
    62.
    /listEbooks
    34,038
    63.
    /ereader_view
    32,358
    64.
    /add_fb_friends
    32,109
    65.
    /rate_books_genre_selector
    31,143
    66.
    /message_new
    27,210
    67.
    /recs_shelf_selector
    23,929
    68.
    /findfriends
    22,096
    69.
    /fb_invites
    (6)
    21,736
    70.
    /event_view
    19,790
    71.
    /profile_photo_edit
    18,896
    72.
    /recommendation_show
    15,324
    73.
    /gr_web_view
    14,598
    74.
    /write_status_view
    12,635
    75.
    /findfriends_fb
    12,291
    76.
    /share_book
    (6)
    9,992
    77.
    /friends_select_view
    9,808
    78.
    /addressbook_invites
    (4)
    7,946
    79.
    /gr_web_view/private/var/mobile/Containers/Bundle/Application/Goodreads
    (1)
    7,667
    80.
    /rec_book_to_friends
    6,848
    81.
    /likers_page
    6,415
    82.
    /group_search
    5,904
    83.
    /recent_reviews
    5,309
    84.
    /bookmark_view
    4,969
    85.
    /amz_sign_in_ask
    4,764
    86.
    /notification_settings
    4,618
    87.
    /eReaderChapters
    4,016
    88.
    /fb_sign_in_already_owned
    3,814
    89.
    /gr_web_view/event/show
    3,679
    90.
    /fb_sign_in_ask
    3,160
    91.
    /gr_web_view/
    (1)
    2,891
    92.
    /gr_web_view/help/list/iphone
    2,766
    93.
    /amz_sign_in_already_owned
    2,386
    94.
    /appearance_view
    2,333
    95.
    /gr_web_view/var/mobile/Applications/Goodreads
    (1)
    1,836
    96.
    /gr_web_view/poll/show
    1,576
    97.
    /gr_web_view/quotes
    (1)
    1,382
    98.
    /gr_web_view/challenges
    1,152
    99.
    /gr_web_view/watch
    1,063
    100.
    /list_all_my_shelves
    1,052
    101.
    /gr_web_view/dp
    1,005
    See top 100 events

    Request Access

    Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

    Access Pending

    You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

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    Getting Quantified

    Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

    Request Site Get Quantified

    You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

    Request for Quantification Pending

    You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

    People from Sites & Syndicators

    These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

    Reading Demographic Graphs

    1. Index

    This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    2. Segments are represented with icons. Segments include gender, age, household income, and education.

    3. Very High Indexes (over 200) are denoted with a plus symbol.

    4. Internet Average is represented by the dotted vertical line.



    Reading Demographic Graphs

    This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    1. Segment refers to the demographic composition attribute.

    2. Very High Indexes (over 200) are denoted with a plus symbol.

    3. Internet Average is represented by the dotted vertical line.

    4. Expand the data to see the numbers which make up the index calculation.


    The expanded view shows the percentage composition, the Internet average and the multiple.

    1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

    2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

    Example:
    80% female segment on property ÷ 32% female internet average = 2.5x


    This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    1. The Top-Indexing Segment is shown in color.



    Understanding User Retention

    This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

    1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

    2. The gray bars indicate the average retention rate across all days the app was downloaded.

    3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

    4. Install grouping details can be found by clicking on the down arrow.

    In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

    1. The average day row shows the general retention rate for the entire app.

    2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

    3. The Add Date button allows you to add custom dates to determine retention patterns.

    4. The Close button collapses the details and returns you to the default view.



    Understanding Visit Frequency

    This chart shows the number of return visits for unique users over the last 30 days.

    1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

    3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


    Understanding Return Usage of Logged in Users

    Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

    1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

    2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

    1. Bundled advertising inventory
    Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

    2. Measure efforts to migrate an audience from one platform to another
    This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

    3. Compare return usages nuances between platforms
    Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



    xCreate a Network

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    Create a Network

    If you have multiple Websites or Mobile Apps, you can create a network to aggregate all of your data under a single property. This name will be publicly viewable.