Measure

Log In

Explore

Goodreads Network

Monthly Uniques
20.6M US 45.0M Global

Goodreads for iOS Mobile App

800.9K US 1.3M Global
  •  
  • Quantified

    Directly Measured Data

Related Links


Updated May 30, 2015 • Next: May 31, 2015 by 9AM PDT
Last Month
For Apr 30, 2015 - May 29, 2015
Uniques Visits Installs Upgrades
Goodreads for iOS 3.1.7 (iOS) 475,648 1,857,257 53,189 419,803
Goodreads for iOS 3.1.5 (iOS) 366,813 1,168,321 25,376 68,226
Goodreads for iOS 3.1.6 (iOS) 296,426 831,537 23,659 270,801
Goodreads for iOS 3.1.3 (iOS) 20,382 89,389 201 4,405
Goodreads for iOS 2.5.4 (iOS) 18,474 100,601 1,899 491
See all 23 versions

US Demographics:   [ Mobile App ]


Summary   ||   Gender   ||   Age   ||   Household   ||   Income   ||   Education   ||   Ethnicity
Index
 
 
Male
 
  55
Female
 
 
143
 
 
 
< 18
 
  85
18-24
 
 
141
25-34
 
 
130
35-44
 
 
104
45-54
 
  82
55-64
 
  70
65+
 
  58
 
 
 
No Kids
 
 
104
Has Kids
 
  96
 
US Average
Index
 
 
$0-50k
 
  99
$50-100k
 
 
102
$100-150k
 
 
103
$150k+
 
  94
 
 
 
No College
 
  66
College
 
 
120
Grad School
 
 
149
 
 
 
Caucasian
 
 
109
African American
 
  49
Asian
 
  97
Hispanic
 
  78
Other
 
  94
 
US Average


Updated May 24, 2015 • Next: Jun 3, 2015 by 9AM PDT

Audience Interests


Top Interests

{{errorMsg}}
Interests

Audience Interests: Interests

These content topics represent the interests of a property's users based on their browsing behavior.

Affinity Index

Interests Affinity Index

This index measures how much more likely someone who visits this property is to be interested in a given topic compared to the average internet user.

{{ col.category }} {{ col.index | number:1 }}x  

Top Sites

{{errorMsg}}
Sites

Audience Interests: Sites

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

Affinity Index

Site Affinity Index

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

{{ col.name }} {{ col.index | number:1 }}x  

Updated May 24, 2015 • Next: Jun 3, 2015 by 9AM PDT

User Retention After Install

Percentage of visitors returning to the mobile app within a specific timeframe after the installation date. Click the expand button under graph to see usage patterns for specific installation days.

Date of Installation Install Day +2 Days +3 Days +1 Week +2 Weeks +1 Month +3 Months +6 Months
Average Day
821 days total
8,993,942 installs
100%
58%
54%
48%
43%
36%
23%
13%
6 months ago
November 30, 2014
12,480 installs
100%
56%
52%
46%
41%
34%
20%
3 months ago
February 28, 2015
13,490 installs
100%
48%
42%
34%
28%
21%
1 month ago
April 30, 2015
12,230 installs
100%
42%
37%
27%
20%
2 weeks ago
May 16, 2015
12,192 installs
100%
37%
31%
19%
1 week ago
May 23, 2015
12,766 installs
100%
33%
25%

Visit Frequency

The number of non-logged-in unique users grouped by their return visit counts over the last 30 days.

The number of logged-in unique users grouped by their return visit counts over the last 30 days.

Visits Not Logged In | Logged In
1   133,674
2-3   20,569
4-7   2,584
8-15   696
16-31   300
32-63   156
64-127   96
128-255   44
256-511   27
512+   15
1   344,404
2-3   207,699
4-7   117,990
8-15   66,649
16-31   38,174
32-63   22,166
64-127   12,662
128-255   7,336
256-511   3,816
512+   2,641

Top Countries

The number of visits per country over the last 30 days.

countries Visits % Of Total
1.
United States
4,199,073
62%
2.
United Kingdom
460,273
7%
3.
Canada
420,982
6%
4.
Australia
245,486
4%
5.
Philippines
83,832
1%
6.
Saudi Arabia
82,455
1%
7.
Netherlands
73,583
1%
8.
Mexico
73,254
1%
9.
Germany
69,708
1%
10.
Sweden
52,917
1%

Top Device Models | Connections | Carriers | OS Versions

The number of unique users per device over the last 30 days.

device models Uniques % Of Total
1.
iPhone 6
174,814
22%
2.
iPhone 5S
160,001
20%
3.
iPhone 5
83,984
10%
4.
iPhone 5C
69,039
9%
5.
iPhone 4S
46,039
6%
6.
iPhone 6 Plus
42,212
5%
7.
iPad 2
41,647
5%
8.
iPad Air
32,696
4%
9.
iPad mini
31,795
4%
10.
iPad 4th Gen
27,119
3%
11.
iPad 3rd Gen
20,362
3%
12.
iPhone 4
19,603
2%
13.
iPad mini with Retina display
15,419
2%
14.
iPad Air 2
14,388
2%
15.
iPod touch
14,200
2%
16.
iPad Mini 3
3,647
<1%
17.
iPad
2,078
<1%
18.
iPhone 3GS
548
<1%
19.
iOS Simulator
29
<1%
20.
iPhone8,1
1
<1%
See all 20 device models

The number of visits per connection type over the last 30 days.

connections Visits % Of Total
1.
WiFi
3,062,107
73%
2.
Cellular Data
1,098,120
26%
3.
No Internet Connection
38,846
1%

The number of visits per carrier type over the last 30 days.

carriers Visits % Of Total
1.
WiFi
3,062,107
73%
2.
AT&T
462,224
11%
3.
Verizon Wireless
420,001
10%
4.
Sprintcom Inc
128,240
3%
5.
T-Mobile USA
67,245
2%
6.
Disconnected
38,846
1%
7.
US Cellular
5,540
<1%
8.
Cellular South Inc
3,942
<1%
9.
T-Mobile Deutschland GmbH
3,050
<1%
10.
Virgin Mobile
2,134
<1%
11.
Tracfone Wireless
1,572
<1%
12.
nTELOS Communications Inc (Virginia PCS Alliance LC)
1,147
<1%
13.
Unrecognized Carrier
1,071
<1%
14.
GCI Communications Corp.
539
<1%
15.
Cricket Communications
185
<1%
16.
Celcom (Malaysia) Berhad
123
<1%
17.
Carolina West Wireless
87
<1%
18.
North East Cellular Inc.
76
<1%
19.
Union Telephone Company
74
<1%
20.
Iowa Wireless Services LLC
58
<1%
21.
Rogers Wireless
53
<1%
22.
Bell Mobility
52
<1%
23.
Bluegrass Cellular LLC
51
<1%
24.
United Wireless Inc
50
<1%
25.
China Unicom
49
<1%
26.
SETEL GSM
44
<1%
27.
Cellular Properties Inc.
36
<1%
28.
Vodafone Libertel N.V.
32
<1%
29.
Etisalat
32
<1%
30.
Saudi Telecom
32
<1%
31.
Teleacre Cel
26
<1%
32.
Telecommunication Company of Iran (TCI)
23
<1%
33.
Telus Mobility
23
<1%
34.
Cablevision Systems Corporation
17
<1%
35.
West Central Wireless
15
<1%
36.
Not Reported
13
<1%
37.
SD Mobitel
12
<1%
38.
Du
11
<1%
39.
Etihad Etisalat Company (Mobily)
11
<1%
40.
O2 UK Ltd.
10
<1%
41.
Golan Telecom Ltd
9
<1%
42.
MTPCS LLC
9
<1%
43.
Nextel Communications Inc
9
<1%
44.
Pine Telephone Company dba Pine Cellular
9
<1%
45.
Fido Solutions
7
<1%
46.
O2 (Germany) GmbH & Co. OHG
7
<1%
47.
MTN Network Ltd.
6
<1%
48.
Telkomsel
5
<1%
49.
Wataniya Telecom
5
<1%
50.
China Mobile
5
<1%
51.
NTT DoCoMo Hokuriku Inc.
5
<1%
52.
BATELCO
5
<1%
53.
Telcel
5
<1%
54.
Zain Bahrain
4
<1%
55.
Globe Telecom
4
<1%
56.
New Mexico RSA 4 East Ltd. Partnership
4
<1%
57.
Optus Mobile Pty. Ltd.
4
<1%
58.
SingTel ST
4
<1%
59.
Smart Communications, Inc
4
<1%
60.
T-Mobile Netherlands B.V.
4
<1%
61.
T-Mobile UK
4
<1%
62.
Turkcell
3
<1%
63.
Wireless Communications Venture
3
<1%
64.
Claro Puerto Rico
3
<1%
65.
3 Ireland
3
<1%
66.
Areeba-Sudan
3
<1%
67.
Mobile Telecommunications Ltd.
3
<1%
68.
Telecom New Zealand - UMTS Ntework
2
<1%
69.
Telstra Corporation Ltd.
2
<1%
70.
Vodafone
2
<1%
71.
Vodafone Network Pty. Ltd.
2
<1%
72.
Warid Telecom
2
<1%
73.
Videotron
2
<1%
74.
olleh Mobile
2
<1%
75.
Blanca Telephone Company
2
<1%
76.
Cellcom Israel Ltd.
2
<1%
77.
Comcel S.A. Occel S.A./Celcaribe
2
<1%
78.
Econet Wireless Nigeria Ltd.
2
<1%
79.
ETH MTN
2
<1%
80.
GoMobile SamoaTel Ltd
2
<1%
81.
GSM900/HKCSL
2
<1%
82.
GSM900/SmarTone
2
<1%
83.
House of Integrated Technology and Systems Uganda Ltd
2
<1%
84.
Hutchison 3G UK Ltd.
2
<1%
85.
Instituto Costarricense de Electricidad - ICE
2
<1%
86.
Mobile Telecommunications Company
2
<1%
87.
Mobinil
2
<1%
88.
MTN Nigeria Communications
2
<1%
89.
Netia Mobile
2
<1%
90.
Oman Qatari Telecommunications Company (Nawras)
2
<1%
91.
QATARNET
2
<1%
92.
Telcel, C.A.
2
<1%
93.
Telefónica Móviles España, SAU
1
<1%
94.
Telenor Pakistan
1
<1%
95.
TeliaSonera Finland Oyj
1
<1%
96.
Bharti Airtel Ltd., Delhi
1
<1%
97.
TT mobile
1
<1%
98.
Viva
1
<1%
99.
Vodafone D2 GmbH
1
<1%
100.
Bharti Airtel Ltd., Madhya Pradesh
1
<1%
See top 100 carriers

The number of unique users per operating system over the last 30 days.

OS versions Uniques % Of Total
1.
iOS / 8.3
503,956
63%
2.
iOS / 8.2
61,591
8%
3.
iOS / 7.1.2
58,431
7%
4.
iOS / 8.1.3
49,603
6%
5.
iOS / 8.1.2
37,814
5%
6.
iOS / 7.1.1
19,052
2%
7.
iOS / 8.1
17,842
2%
8.
iOS / 8.1.1
14,618
2%
9.
iOS / 8.0.2
10,270
1%
10.
iOS / 7.0.4
9,408
1%
11.
iOS / 7.1
9,036
1%
12.
iOS / 8.0
5,607
1%
13.
iOS / 7.0.6
4,485
1%
14.
iOS / 6.1.3
3,131
<1%
15.
iOS / 6.1.6
2,974
<1%
16.
iOS / 5.1.1
2,602
<1%
17.
iOS / 7.0.3
2,546
<1%
18.
iOS / 7.0.2
2,084
<1%
19.
iOS / 7.0
2,065
<1%
20.
iOS / 6.0.1
507
<1%
21.
iOS / 6.1.4
476
<1%
22.
iOS / 8.4
406
<1%
23.
iOS / 6.1.2
323
<1%
24.
iOS / 6.0
277
<1%
25.
iOS / 6.1
221
<1%
26.
iOS / 6.1.5
84
<1%
27.
iOS / 7.0.1
84
<1%
28.
iOS / 6.0.2
70
<1%
29.
iOS / 4.3.5
62
<1%
30.
iOS / 4.3.3
55
<1%
31.
iOS / 5.1
51
<1%
32.
iOS / 5.0.1
44
<1%
33.
iOS / 9.0
28
<1%
34.
iOS / 6.1.1
18
<1%
35.
iOS / 5.0
15
<1%
36.
iOS / 4.3.2
13
<1%
37.
iOS / 4.3.1
9
<1%
38.
iOS / 4.3
8
<1%
39.
iOS / 7.0.5
7
<1%
40.
iOS / 4.3.4
3
<1%
41.
iOS / 8.0.1
1
<1%
See all 41 OS versions

Visit Sources

The percentage of visits from all apps in this network in the past 30 days.

The percentage of visits to Goodreads for iOS by version in the past 30 days.

Mobile Apps | Versions of Goodreads for …
Goodreads for iOS   67%
Goodreads for Android   33%
3.1.7 (iOS)   44%
3.1.5 (iOS)   28%
3.1.6 (iOS)   20%
2.5.4 (iOS)   2%
3.1.3 (iOS)   2%
3.0.2 (iOS)   1%
3.1.2 (iOS)   <1%
3.1.1 (iOS)   <1%
3.0 (iOS)   <1%
3.1 (iOS)   <1%

Top Events

Custom app event totals from Goodreads for iOS in the past 30 days.

events counts
1.
/launched
(14)
3,841,137
2.
/updates_view
3,680,409
3.
/book_view
2,302,486
4.
/myBooks_view
1,966,279
5.
/search
(7)
1,761,103
6.
/search_view
1,604,400
7.
/shelf
(3)
1,325,554
8.
/more_tab
1,242,245
9.
/shelf_picker_view
1,162,405
10.
/book_list_view
975,869
11.
/progress_view
909,230
12.
/ratings
(6)
804,603
13.
/simple_web_vc
798,784
14.
/review_view
709,254
15.
/notifications
(2)
555,750
16.
/author_view
544,526
17.
/status_updates
(2)
515,259
18.
/user_view
393,086
19.
/barcode
(1)
391,067
20.
/challenge_my_status
304,248
21.
/mybooks_search_view
245,333
22.
/sign_in_welcome
185,011
23.
/message_list
172,413
24.
/write_review_view
159,925
25.
/recommendations
157,758
26.
/explore
144,884
27.
/friends_view
133,442
28.
/whats_new
132,675
29.
/topic_show
128,858
30.
/comments_page
114,367
31.
/rate_books
(2)
111,136
32.
/message_show
107,275
33.
/sign_in_view
94,750
34.
/friends_requests_view
88,208
35.
/likes_unlikes
(2)
88,186
36.
/listType
86,527
37.
/home_jump_screen
84,470
38.
/sign_in
(3)
76,872
39.
/challenge_friends_list
76,044
40.
/gr_web_view/choiceawards
70,508
41.
/findfriends_choice
62,058
42.
/group_list
61,171
43.
/recs_genre_selector
59,105
44.
/write_comment_view
57,468
45.
/settings_view
57,238
46.
/comments
(14)
56,539
47.
/listopic_show
50,600
48.
/read_statuses_show
48,905
49.
/user_status_show
46,688
50.
/friend_requests
(2)
46,645
51.
/group_show
44,868
52.
/messages
(2)
44,683
53.
/error
(22)
42,445
54.
/fav_genres_edit
39,549
55.
/sign_up_view
38,906
56.
/challenge_signup_page
34,720
57.
/sign_up
(3)
34,028
58.
/fb_invites
(7)
32,504
59.
/folder_show
32,126
60.
/manageEBooks
30,584
61.
/recs_book_info
27,258
62.
/listEbooks
26,373
63.
/rate_books_genre_selector
24,416
64.
/ereader_view
23,360
65.
/message_new
23,240
66.
/challenge_friend_status
22,285
67.
/recs_shelf_selector
21,038
68.
/add_fb_friends
19,772
69.
/challenge
(5)
18,476
70.
/findfriends
17,581
71.
/profile_photo_edit
16,442
72.
/event_view
15,097
73.
/recommendation_show
13,741
74.
/write_status_view
10,870
75.
/share_book
(6)
9,263
76.
/gr_web_view
8,586
77.
/friends_select_view
8,068
78.
/gr_web_view/private/var/mobile/Containers/Bundle/Application/Goodreads
(1)
6,892
79.
/addressbook_invites
(4)
6,401
80.
/findfriends_fb
6,386
81.
/rec_book_to_friends
5,615
82.
/likers_page
5,413
83.
/gr_web_view/choice_awards
4,648
84.
/group_search
4,601
85.
/recent_reviews
4,214
86.
/amz_sign_in_ask
3,996
87.
/notification_settings
3,623
88.
/bookmark_view
3,508
89.
/fb_sign_in_already_owned
3,487
90.
/gr_web_view/event/show
3,464
91.
/eReaderChapters
2,928
92.
/gr_web_view/
(1)
2,835
93.
/fb_sign_in_ask
2,582
94.
/amz_sign_in_already_owned
2,053
95.
/gr_web_view/help/list/iphone
1,966
96.
/appearance_view
1,863
97.
/gr_web_view/poll/show
1,298
98.
/gr_web_view/quotes
1,284
99.
/gr_web_view/friend/show
1,112
100.
/gr_web_view/watch
1,087
101.
/gr_web_view/dp
1,051
See top 100 events

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

FacebookTwitterLinkedInYouTube

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.



Reading Demographic Graphs

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.


The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

Example:
80% female segment on property ÷ 32% female internet average = 2.5x


This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.



Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.



Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


Understanding Return Usage of Logged in Users

Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

1. Bundled advertising inventory
Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

2. Measure efforts to migrate an audience from one platform to another
This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

3. Compare return usages nuances between platforms
Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



xCreate a Network

Note: The name you enter here will be publicly viewable.

Create a Network

If you have multiple Websites or Mobile Apps, you can create a network to aggregate all of your data under a single property. This name will be publicly viewable.