Measure

Log In

Explore

Goodreads Network

Monthly Uniques
21.5M US 50.7M Global

Goodreads for iOS Mobile App

785.1K US 1.3M Global
  •  
  • Quantified

    Directly Measured Data

Related Links


Updated May 5, 2015 • Next: May 6, 2015 by 9AM PDT
Last Month
For Apr 5, 2015 - May 4, 2015
Uniques Visits Installs Upgrades
Goodreads for iOS 3.1.5 (iOS) 699,073 3,664,927 124,534 259,798
Goodreads for iOS 3.1.3 (iOS) 33,938 144,354 1,724 6,531
Goodreads for iOS 2.5.4 (iOS) 20,797 112,450 2,110 612
Goodreads for iOS 3.0.2 (iOS) 8,697 36,832 365 1,189
Goodreads for iOS 3.1.2 (iOS) 5,678 25,628 312 914
See all 22 versions

US Demographics:   [ Mobile App ]


Summary   ||   Gender   ||   Age   ||   Household   ||   Income   ||   Education   ||   Ethnicity
Index
 
 
Male
 
  47
Female
 
 
151
 
 
 
< 18
 
  87
18-24
 
 
138
25-34
 
 
142
35-44
 
 
107
45-54
 
  75
55-64
 
  62
65+
 
  50
 
 
 
No Kids
 
  97
Has Kids
 
 
104
 
US Average
Index
 
 
$0-50k
 
  97
$50-100k
 
 
107
$100-150k
 
 
103
$150k+
 
  88
 
 
 
No College
 
  65
College
 
 
121
Grad School
 
 
150
 
 
 
Caucasian
 
 
108
African American
 
  49
Asian
 
  99
Hispanic
 
  83
Other
 
  97
 
US Average


Updated Apr 26, 2015 • Next: May 6, 2015 by 9AM PDT

Audience Interests


Top Interests

{{errorMsg}}
Interests

Audience Interests: Interests

These content topics represent the interests of a property's users based on their browsing behavior.

Affinity Index

Interests Affinity Index

This index measures how much more likely someone who visits this property is to be interested in a given topic compared to the average internet user.

{{ col.category }} {{ col.index | number:1 }}x  

Top Sites

{{errorMsg}}
Sites

Audience Interests: Sites

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

Affinity Index

Site Affinity Index

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

{{ col.name }} {{ col.index | number:1 }}x  

Updated Apr 26, 2015 • Next: May 6, 2015 by 9AM PDT

User Retention After Install

Percentage of visitors returning to the mobile app within a specific timeframe after the installation date. Click the expand button under graph to see usage patterns for specific installation days.

Date of Installation Install Day +2 Days +3 Days +1 Week +2 Weeks +1 Month +3 Months +6 Months
Average Day
796 days total
8,670,959 installs
100%
58%
55%
48%
43%
36%
23%
13%
6 months ago
November 5, 2014
9,711 installs
100%
55%
51%
44%
39%
32%
19%
3 months ago
February 5, 2015
12,272 installs
100%
49%
44%
36%
30%
23%
1 month ago
April 5, 2015
15,235 installs
100%
38%
32%
22%
16%
2 weeks ago
April 21, 2015
13,552 installs
100%
39%
32%
19%
1 week ago
April 28, 2015
12,226 installs
100%
31%
23%

Visit Frequency

The number of non-logged-in unique users grouped by their return visit counts over the last 30 days.

The number of logged-in unique users grouped by their return visit counts over the last 30 days.

Visits Not Logged In | Logged In
1   137,652
2-3   19,268
4-7   2,433
8-15   657
16-31   314
32-63   157
64-127   98
128-255   58
256-511   31
512+   25
1   381,075
2-3   193,152
4-7   101,674
8-15   60,910
16-31   37,142
32-63   23,037
64-127   14,268
128-255   8,849
256-511   5,038
512+   4,255

Top Countries

The number of visits per country over the last 30 days.

countries Visits % Of Total
1.
United States
4,112,848
61%
2.
United Kingdom
466,480
7%
3.
Canada
424,920
6%
4.
Australia
259,273
4%
5.
Saudi Arabia
87,948
1%
6.
Philippines
79,154
1%
7.
Mexico
76,708
1%
8.
Germany
70,009
1%
9.
Netherlands
69,112
1%
10.
Sweden
53,950
1%

Top Device Models | Connections | Carriers | OS Versions

The number of unique users per device over the last 30 days.

device models Uniques % Of Total
1.
iPhone 5S
160,346
20%
2.
iPhone 6
160,080
20%
3.
iPhone 5
87,611
11%
4.
iPhone 5C
69,057
9%
5.
iPhone 4S
48,743
6%
6.
iPad 2
42,890
5%
7.
iPhone 6 Plus
39,364
5%
8.
iPad Air
32,659
4%
9.
iPad mini
32,118
4%
10.
iPad 4th Gen
27,302
3%
11.
iPhone 4
21,039
3%
12.
iPad 3rd Gen
20,873
3%
13.
iPad mini with Retina display
15,099
2%
14.
iPod touch
14,591
2%
15.
iPad Air 2
13,033
2%
16.
iPad Mini 3
3,151
<1%
17.
iPad
2,249
<1%
18.
iPhone 3GS
567
<1%
19.
iOS Simulator
68
<1%
20.
iPad5,2
1
<1%
See all 20 device models

The number of visits per connection type over the last 30 days.

connections Visits % Of Total
1.
WiFi
3,028,934
74%
2.
Cellular Data
1,045,273
25%
3.
No Internet Connection
38,641
1%

The number of visits per carrier type over the last 30 days.

carriers Visits % Of Total
1.
WiFi
3,028,934
74%
2.
AT&T
442,336
11%
3.
Verizon Wireless
397,778
10%
4.
Sprintcom Inc
122,103
3%
5.
T-Mobile USA
63,228
2%
6.
Disconnected
38,641
1%
7.
US Cellular
5,373
<1%
8.
Cellular South Inc
3,924
<1%
9.
T-Mobile Deutschland GmbH
3,043
<1%
10.
Virgin Mobile
2,139
<1%
11.
Tracfone Wireless
1,349
<1%
12.
Unrecognized Carrier
1,079
<1%
13.
nTELOS Communications Inc (Virginia PCS Alliance LC)
959
<1%
14.
GCI Communications Corp.
491
<1%
15.
Cricket Communications
135
<1%
16.
Carolina West Wireless
124
<1%
17.
Celcom (Malaysia) Berhad
103
<1%
18.
Union Telephone Company
88
<1%
19.
Etisalat
75
<1%
20.
Bluegrass Cellular LLC
70
<1%
21.
China Unicom
64
<1%
22.
Rogers Wireless
62
<1%
23.
North East Cellular Inc.
58
<1%
24.
United Wireless Inc
54
<1%
25.
Etihad Etisalat Company (Mobily)
45
<1%
26.
Iowa Wireless Services LLC
45
<1%
27.
Bell Mobility
44
<1%
28.
Vodafone Libertel N.V.
34
<1%
29.
West Central Wireless
34
<1%
30.
MTN Network Ltd.
23
<1%
31.
SETEL GSM
23
<1%
32.
Saudi Telecom
22
<1%
33.
Telecommunication Company of Iran (TCI)
21
<1%
34.
Pine Telephone Company dba Pine Cellular
17
<1%
35.
Turkcell
16
<1%
36.
Vodafone
14
<1%
37.
SD Mobitel
14
<1%
38.
Teleacre Cel
14
<1%
39.
Telus Mobility
12
<1%
40.
Cellular Properties Inc.
12
<1%
41.
Golan Telecom Ltd
11
<1%
42.
Du
10
<1%
43.
China Mobile
9
<1%
44.
Telcel
8
<1%
45.
Not Reported
7
<1%
46.
Digicel Ltd
7
<1%
47.
Hutchison 3G UK Ltd.
7
<1%
48.
Partner Communications Co. Ltd.
7
<1%
49.
Fido Solutions
6
<1%
50.
Globe Telecom
6
<1%
51.
GoMobile SamoaTel Ltd
6
<1%
52.
MTPCS LLC
6
<1%
53.
Omnitel Pronto Italia (OPI)
6
<1%
54.
Telkomsel
5
<1%
55.
Nextel Communications Inc
5
<1%
56.
NTT DoCoMo Hokuriku Inc.
5
<1%
57.
Optus Mobile Pty. Ltd.
5
<1%
58.
TDC Mobil
5
<1%
59.
Telcel, C.A.
5
<1%
60.
Cablevision Systems Corporation
4
<1%
61.
Mobinil
4
<1%
62.
New Mexico RSA 4 East Ltd. Partnership
4
<1%
63.
QATARNET
4
<1%
64.
T-Mobile UK
4
<1%
65.
Viva
3
<1%
66.
Vodafone Ltd.
3
<1%
67.
Warid Telecom
3
<1%
68.
Zain Bahrain
3
<1%
69.
GSM900/SmarTone
3
<1%
70.
Mobilink
3
<1%
71.
O2 (Germany) GmbH & Co. OHG
3
<1%
72.
BATELCO
3
<1%
73.
STC Bahrain
3
<1%
74.
Telefónica Móvil
2
<1%
75.
Telems Cel
2
<1%
76.
Telstra Corporation Ltd.
2
<1%
77.
Bharti Airtel Ltd., Delhi
2
<1%
78.
Vodafone Network Pty. Ltd.
2
<1%
79.
3 Ireland
2
<1%
80.
Instituto Costarricense de Electricidad - ICE
2
<1%
81.
Aria
2
<1%
82.
Mobile Telecommunications Company
2
<1%
83.
Mobile Telecommunications Ltd.
2
<1%
84.
Mobile Telephone Networks (MTN) Pty Ltd
2
<1%
85.
MTN Rwandacell
2
<1%
86.
O2 UK Ltd.
2
<1%
87.
Sl Wireless LLC
2
<1%
88.
Smart Communications, Inc
2
<1%
89.
T-Mobile Netherlands B.V.
2
<1%
90.
Telecom Italia Mobile (TIM)
1
<1%
91.
Telefónica Centroamérica Guatemala S.A.
1
<1%
92.
Telefónica Móviles España, SAU
1
<1%
93.
Telesc Cel
1
<1%
94.
TeliaSonera Finland Oyj
1
<1%
95.
Telsim GSM
1
<1%
96.
Bharti Airtel Ltd., Chennai
1
<1%
97.
TIM Peru
1
<1%
98.
TT mobile
1
<1%
99.
Vodacom (Pty) Ltd.
1
<1%
100.
Vodafone D2 GmbH
1
<1%
See top 100 carriers

The number of unique users per operating system over the last 30 days.

OS versions Uniques % Of Total
1.
iOS / 8.3
362,606
46%
2.
iOS / 8.2
237,151
30%
3.
iOS / 8.1.3
83,752
11%
4.
iOS / 7.1.2
66,407
8%
5.
iOS / 8.1.2
52,372
7%
6.
iOS / 8.1
22,507
3%
7.
iOS / 7.1.1
21,940
3%
8.
iOS / 8.1.1
19,510
2%
9.
iOS / 8.0.2
13,621
2%
10.
iOS / 7.0.4
10,348
1%
11.
iOS / 7.1
10,250
1%
12.
iOS / 8.0
7,275
1%
13.
iOS / 7.0.6
5,197
1%
14.
iOS / 6.1.3
3,547
<1%
15.
iOS / 6.1.6
3,150
<1%
16.
iOS / 7.0.3
2,807
<1%
17.
iOS / 5.1.1
2,802
<1%
18.
iOS / 7.0
2,409
<1%
19.
iOS / 7.0.2
2,370
<1%
20.
iOS / 6.1.4
587
<1%
21.
iOS / 6.0.1
557
<1%
22.
iOS / 6.1.2
375
<1%
23.
iOS / 6.0
315
<1%
24.
iOS / 6.1
246
<1%
25.
iOS / 8.4
161
<1%
26.
iOS / 6.1.5
93
<1%
27.
iOS / 6.0.2
88
<1%
28.
iOS / 7.0.1
80
<1%
29.
iOS / 5.1
62
<1%
30.
iOS / 4.3.3
60
<1%
31.
iOS / 5.0.1
54
<1%
32.
iOS / 4.3.5
53
<1%
33.
iOS / 6.1.1
20
<1%
34.
iOS / 4.3.2
14
<1%
35.
iOS / 5.0
14
<1%
36.
iOS / 4.3.1
11
<1%
37.
iOS / 9.0
10
<1%
38.
iOS / 4.3
7
<1%
39.
iOS / 7.0.5
6
<1%
40.
iOS / 4.3.4
4
<1%
41.
iOS / 8.0.1
2
<1%
See all 41 OS versions

Visit Sources

The percentage of visits from all apps in this network in the past 30 days.

The percentage of visits to Goodreads for iOS by version in the past 30 days.

Mobile Apps | Versions of Goodreads for …
Goodreads for iOS   66%
Goodreads for Android   34%
3.1.5 (iOS)   89%
3.1.3 (iOS)   4%
2.5.4 (iOS)   3%
3.0.2 (iOS)   1%
3.1.2 (iOS)   1%
3.1.1 (iOS)   1%
3.0 (iOS)   1%
3.1.4 (iOS)   <1%
3.1 (iOS)   <1%
2.4 (iOS)   <1%

Top Events

Custom app event totals from Goodreads for iOS in the past 30 days.

events counts
1.
/launched
(14)
3,764,157
2.
/updates_view
3,583,654
3.
/book_view
2,270,289
4.
/myBooks_view
1,922,016
5.
/search
(7)
1,707,123
6.
/search_view
1,565,349
7.
/shelf
(3)
1,303,615
8.
/more_tab
1,211,367
9.
/shelf_picker_view
1,141,041
10.
/book_list_view
957,312
11.
/progress_view
891,741
12.
/ratings
(6)
796,278
13.
/simple_web_vc
794,589
14.
/review_view
701,390
15.
/notifications
(2)
563,333
16.
/author_view
539,170
17.
/status_updates
(2)
505,570
18.
/barcode
(1)
381,264
19.
/user_view
376,671
20.
/challenge_my_status
301,662
21.
/mybooks_search_view
241,767
22.
/sign_in_welcome
185,602
23.
/write_review_view
160,418
24.
/message_list
159,234
25.
/recommendations
155,844
26.
/explore
144,322
27.
/topic_show
137,084
28.
/whats_new
135,483
29.
/friends_view
130,879
30.
/rate_books
(2)
117,237
31.
/comments_page
116,692
32.
/message_show
97,850
33.
/home_jump_screen
94,379
34.
/sign_in_view
93,131
35.
/listType
87,186
36.
/likes_unlikes
(2)
85,303
37.
/friends_requests_view
84,320
38.
/challenge_friends_list
77,503
39.
/sign_in
(3)
74,797
40.
/findfriends_choice
62,409
41.
/group_list
61,647
42.
/write_comment_view
60,235
43.
/recs_genre_selector
58,310
44.
/gr_web_view/choiceawards
58,189
45.
/comments
(14)
58,078
46.
/settings_view
56,690
47.
/listopic_show
48,674
48.
/read_statuses_show
47,218
49.
/messages
(2)
45,915
50.
/group_show
45,849
51.
/user_status_show
45,373
52.
/friend_requests
(2)
43,901
53.
/fav_genres_edit
41,842
54.
/sign_up_view
41,530
55.
/error
(21)
38,609
56.
/sign_up
(3)
36,933
57.
/challenge_signup_page
34,469
58.
/folder_show
32,766
59.
/manageEBooks
31,250
60.
/fb_invites
(7)
29,280
61.
/recs_book_info
28,439
62.
/listEbooks
26,999
63.
/rate_books_genre_selector
25,187
64.
/message_new
23,868
65.
/ereader_view
23,744
66.
/challenge_friend_status
23,121
67.
/gr_web_view/choice_awards
21,918
68.
/recs_shelf_selector
20,922
69.
/challenge
(5)
18,628
70.
/add_fb_friends
17,871
71.
/findfriends
16,784
72.
/profile_photo_edit
16,061
73.
/event_view
14,782
74.
/recommendation_show
13,749
75.
/write_status_view
10,600
76.
/gr_web_view
9,483
77.
/share_book
(6)
9,218
78.
/friends_select_view
7,896
79.
/gr_web_view/private/var/mobile/Containers/Bundle/Application/Goodreads
(1)
6,609
80.
/addressbook_invites
(4)
5,970
81.
/rec_book_to_friends
5,733
82.
/findfriends_fb
5,624
83.
/likers_page
5,481
84.
/group_search
4,496
85.
/amz_sign_in_ask
4,349
86.
/recent_reviews
4,248
87.
/notification_settings
3,565
88.
/bookmark_view
3,549
89.
/fb_sign_in_already_owned
3,459
90.
/gr_web_view/event/show
3,356
91.
/eReaderChapters
3,005
92.
/gr_web_view/
(1)
2,818
93.
/fb_sign_in_ask
2,747
94.
/gr_web_view/help/list/iphone
2,184
95.
/amz_sign_in_already_owned
2,152
96.
/appearance_view
1,941
97.
/gr_web_view/poll/show
1,463
98.
/gr_web_view/quotes
1,208
99.
/gr_web_view/friend/show
1,051
100.
/gr_web_view/watch
1,048
101.
/gr_web_view/var/mobile/Applications/Goodreads
(1)
1,021
See top 100 events

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

FacebookTwitterLinkedInYouTube

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.



Reading Demographic Graphs

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.


The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

Example:
80% female segment on property ÷ 32% female internet average = 2.5x


This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.



Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.



Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


Understanding Return Usage of Logged in Users

Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

1. Bundled advertising inventory
Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

2. Measure efforts to migrate an audience from one platform to another
This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

3. Compare return usages nuances between platforms
Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



xCreate a Network

Note: The name you enter here will be publicly viewable.

Create a Network

If you have multiple Websites or Mobile Apps, you can create a network to aggregate all of your data under a single property. This name will be publicly viewable.