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Updated Mar 5, 2015 • Next: Mar 6, 2015 by 9AM PST
Last Month
For Feb 3, 2015 - Mar 4, 2015
Uniques Visits Installs Upgrades
BigOven 350,000+ Recipes and Grocery List 6.2 (iOS) 67,013 202,393 28,569 9,581
BigOven 350,000+ Recipes and Grocery List 6.1 (iOS) 33,675 91,216 9,653 7,564
BigOven 350,000+ Recipes and Grocery List 3.7.4 (Android) 3,461 15,915 575 630
BigOven 350,000+ Recipes and Grocery List 5.6 (iOS) 3,115 9,839 937 245
BigOven 350,000+ Recipes and Grocery List 3.7.9 (Android) 2,565 12,207 89 219
See all 56 versions

US Demographics:   [ Mobile App ]


Summary   ||   Gender   ||   Age   ||   Household   ||   Income   ||   Education   ||   Ethnicity
Index
 
 
Male
 
  82
Female
 
 
118
 
 
 
< 18
 
  56
18-24
 
  62
25-34
 
 
105
35-44
 
 
103
45-54
 
 
128
55-64
 
 
143
65+
 
 
140
 
 
 
No Kids
 
 
114
Has Kids
 
  86
 
US Average
Index
 
 
$0-50k
 
  86
$50-100k
 
 
113
$100-150k
 
 
119
$150k+
 
 
112
 
 
 
No College
 
  70
College
 
 
118
Grad School
 
 
141
 
 
 
Caucasian
 
 
116
African American
 
  42
Asian
 
  57
Hispanic
 
  47
Other
 
  90
 
US Average


Updated Feb 28, 2015 • Next: Mar 11, 2015 by 9AM PDT

Audience Interests


Top Interests

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Interests

Audience Interests: Interests

These content topics represent the interests of a property's users based on their browsing behavior.

Affinity Index

Interests Affinity Index

This index measures how much more likely someone who visits this property is to be interested in a given topic compared to the average internet user.

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Top Sites

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Sites

Audience Interests: Sites

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

Affinity Index

Site Affinity Index

This index measures how much more likely someone from this property is to visit the site listed compared to the average internet user.

{{ col.name }} {{ col.index | number:1 }}x  

Updated Feb 28, 2015 • Next: Mar 11, 2015 by 9AM PDT

User Retention After Install

Percentage of visitors returning to the mobile app within a specific timeframe after the installation date. Click the expand button under graph to see usage patterns for specific installation days.

Date of Installation Install Day +2 Days +3 Days +1 Week +2 Weeks +1 Month +3 Months +6 Months
Average Day
751 days total
2,669,749 installs
100%
62%
59%
53%
48%
41%
26%
16%
6 months ago
September 6, 2014
2,500 installs
100%
52%
48%
43%
38%
31%
15%
3 months ago
December 6, 2014
2,620 installs
100%
50%
45%
35%
25%
18%
1 month ago
February 6, 2015
1,098 installs
100%
36%
31%
23%
14%
2 weeks ago
February 20, 2015
1,187 installs
100%
27%
22%
10%
1 week ago
February 27, 2015
1,174 installs
100%
21%
15%

Visit Frequency

The number of non-logged-in unique users grouped by their return visit counts over the last 30 days.

The number of logged-in unique users grouped by their return visit counts over the last 30 days.

Visits Not Logged In | Logged In
1   48,969
2-3   16,604
4-7   5,601
8-15   2,087
16-31   830
32-63   319
64-127   99
128-255   28
256-511   8
512+   14
1   28,804
2-3   17,767
4-7   8,944
8-15   5,233
16-31   2,845
32-63   1,456
64-127   731
128-255   364
256-511   126
512+   37

Top Countries

The number of visits per country over the last 30 days.

countries Visits % Of Total
1.
United States
386,878
75%
2.
Canada
35,577
7%
3.
United Kingdom
29,059
6%
4.
Australia
13,381
3%
5.
India
7,690
1%
6.
South Africa
3,152
1%
7.
Philippines
2,365
<1%
8.
Ireland
2,306
<1%
9.
New Zealand
1,809
<1%
10.
Malaysia
1,535
<1%

Top Device Models | Connections | Carriers | OS Versions

The number of unique users per device over the last 30 days.

device models Uniques % Of Total
1.
iPhone 5S
17,245
14%
2.
iPhone 6
15,234
12%
3.
iPad 2
12,294
10%
4.
iPhone 5
11,876
9%
5.
iPhone 4S
7,701
6%
6.
iPhone 6 Plus
6,638
5%
7.
iPhone 5C
6,606
5%
8.
iPad Air
6,522
5%
9.
iPad 4th Gen
5,938
5%
10.
iPad 3rd Gen
5,373
4%
11.
iPad mini
5,363
4%
12.
iPhone 4
3,616
3%
13.
iPad Air 2
2,409
2%
14.
iPad mini with Retina display
1,807
1%
15.
iPad
1,103
1%
16.
KFTT
1,067
1%
17.
BNTV600
933
1%
18.
iPod touch
733
1%
19.
BNTV400
670
1%
20.
BNTV250
652
1%
21.
BNRV200
578
<1%
22.
KFTHWI
475
<1%
23.
KFJWI
401
<1%
24.
BNTV250A
363
<1%
25.
iPad Mini 3
336
<1%
26.
KFOT
298
<1%
27.
KFSOWI
291
<1%
28.
SCH-I545
275
<1%
29.
Kindle Fire
274
<1%
30.
SM-G900V
248
<1%
31.
SCH-I535
234
<1%
32.
SM-T230NU
214
<1%
33.
iPhone 3GS
206
<1%
34.
SPH-L710
200
<1%
35.
SAMSUNG-SGH-I337
191
<1%
36.
SAMSUNG-SM-G900A
178
<1%
37.
SAMSUNG-SGH-I747
169
<1%
38.
SM-G900P
159
<1%
39.
SM-G900T
150
<1%
40.
SGH-M919
141
<1%
41.
KFAPWI
139
<1%
42.
SPH-L720
127
<1%
43.
HTC One
114
<1%
44.
SGH-T999
114
<1%
45.
DROID RAZR
104
<1%
46.
SM-T530NU
104
<1%
47.
XT907
103
<1%
48.
GT-P5113
92
<1%
49.
Nexus 7
89
<1%
50.
GT-P3113
87
<1%
51.
KFJWA
87
<1%
52.
XT1080
85
<1%
53.
DROID RAZR HD
81
<1%
54.
SM-N900T
76
<1%
55.
SAMSUNG-SM-N900A
70
<1%
56.
SM-N900V
70
<1%
57.
SCH-I605
69
<1%
58.
SCH-S738C
66
<1%
59.
SGH-T989
58
<1%
60.
SGP312
56
<1%
61.
SGH-T999L
53
<1%
62.
HTCONE
51
<1%
63.
SD4930UR
51
<1%
64.
GT-N8013
50
<1%
65.
SAMSUNG-SGH-I537
50
<1%
66.
GT-P7510
48
<1%
67.
SM-N900P
48
<1%
68.
VS980 4G
47
<1%
69.
SPH-L900
44
<1%
70.
KFASWI
42
<1%
71.
SAMSUNG-SM-G870A
41
<1%
72.
QMV7A
40
<1%
73.
SM-T217S
40
<1%
74.
SAMSUNG-SGH-I317
38
<1%
75.
XT1030
37
<1%
76.
ALCATEL ONE TOUCH Fierce
36
<1%
77.
SCH-R970
36
<1%
78.
SGH-T889
33
<1%
79.
GT-P5210
32
<1%
80.
Galaxy Nexus
32
<1%
81.
SGH-T599N
31
<1%
See all 81 device models

The number of visits per connection type over the last 30 days.

connections Visits % Of Total
1.
WiFi
281,129
73%
2.
Cellular Data
90,939
24%
3.
No Internet Connection
14,810
4%

The number of visits per carrier type over the last 30 days.

carriers Visits % Of Total
1.
WiFi
281,129
73%
2.
AT&T
40,722
11%
3.
Verizon Wireless
27,247
7%
4.
Disconnected
14,810
4%
5.
Sprintcom Inc
10,540
3%
6.
T-Mobile USA
7,921
2%
7.
Unspecified US Carrier
1,967
1%
8.
US Cellular
646
<1%
9.
Unrecognized Carrier
600
<1%
10.
Cellular South Inc
529
<1%
11.
nTELOS Communications Inc (Virginia PCS Alliance LC)
151
<1%
12.
Cricket Communications
110
<1%
13.
Tracfone Wireless
83
<1%
14.
Metro PCS Wireless Inc
75
<1%
15.
Virgin Mobile
62
<1%
16.
GCI Communications Corp.
52
<1%
17.
Celcom (Malaysia) Berhad
49
<1%
18.
T-Mobile Deutschland GmbH
38
<1%
19.
Not Reported
22
<1%
20.
North East Cellular Inc.
21
<1%
21.
Smith Bagley Inc, dba Cellular One
20
<1%
22.
Union Telephone Company
14
<1%
23.
MTPCS LLC
9
<1%
24.
Pine Telephone Company dba Pine Cellular
8
<1%
25.
Bluegrass Cellular LLC
7
<1%
26.
Omnitel Pronto Italia (OPI)
5
<1%
27.
SETEL GSM
5
<1%
28.
Telecommunication Company of Iran (TCI)
4
<1%
29.
Digicel Ltd
4
<1%
30.
China Mobile
3
<1%
31.
West Central Wireless
2
<1%
32.
Cablevision Systems Corporation
2
<1%
33.
Carolina West Wireless
2
<1%
34.
Celtel
2
<1%
35.
China Unicom
2
<1%
36.
Etisalat
2
<1%
37.
New Mexico RSA 4 East Ltd. Partnership
2
<1%
38.
Optus Mobile Pty. Ltd.
2
<1%
39.
Vodafone New Zealand GSM Network
1
<1%
40.
Zain Bahrain
1
<1%
41.
Cellular Properties Inc.
1
<1%
42.
Fastlink
1
<1%
43.
Hutchison 3G UK Ltd.
1
<1%
44.
Iowa Wireless Services LLC
1
<1%
45.
MTN Nigeria Communications
1
<1%
46.
Rogers Wireless
1
<1%
47.
Telcel
1
<1%
See all 47 carriers

The number of unique users per operating system over the last 30 days.

OS versions Uniques % Of Total
1.
iOS / 8.1.3
57,884
46%
2.
iOS / 8.1.2
17,221
14%
3.
iOS / 7.1.2
13,004
10%
4.
iOS / 8.1.1
4,572
4%
5.
iOS / 8.1
4,552
4%
6.
iOS / 7.1.1
4,026
3%
7.
iOS / 8.0.2
2,709
2%
8.
Android / KOT49H
2,655
2%
9.
iOS / 7.0.4
2,127
2%
10.
iOS / 7.1
1,960
2%
11.
Android / IMM76L
1,637
1%
12.
Android / IML74K
1,485
1%
13.
Android / GINGERBREAD
1,391
1%
14.
iOS / 8.0
1,242
1%
15.
iOS / 5.1.1
1,218
1%
16.
iOS / 7.0.6
1,005
1%
17.
Android / KTU84M
997
1%
18.
iOS / 6.1.3
891
1%
19.
Android / JZO54K
871
1%
20.
Android / KTU84P
842
1%
21.
Android / IMM76D
783
1%
22.
Android / MASTER
580
<1%
23.
iOS / 7.0.3
554
<1%
24.
Android / JDQ39
517
<1%
25.
iOS / 7.0
504
<1%
26.
iOS / 7.0.2
500
<1%
27.
iOS / 6.1.6
358
<1%
28.
Android / JSS15J
294
<1%
29.
iOS / 6.1.4
159
<1%
30.
Android / SU6-7
118
<1%
31.
iOS / 6.0.1
107
<1%
32.
Android / JRO03C
103
<1%
33.
Android / 9.8.2O-72_VZW-16-5
96
<1%
34.
Android / KDA20.62-15
93
<1%
35.
Android / IMM76I
88
<1%
36.
iOS / 6.1.2
87
<1%
37.
Android / KDA20.62-15.1
79
<1%
38.
iOS / 6.1
65
<1%
39.
iOS / 6.0
60
<1%
40.
Android / LRX22G
53
<1%
41.
Android / LRX21T
49
<1%
42.
Android / KOT49I.VS98027A
46
<1%
43.
Android / JRO03H
44
<1%
44.
Android / KTU84L
43
<1%
45.
Android / JOP40D
39
<1%
46.
Android / 10.5.A.0.230
38
<1%
47.
Android / KVT49L
36
<1%
48.
Android / LRX22C
33
<1%
49.
Android / GRJ22
28
<1%
50.
iOS / 6.0.2
27
<1%
51.
Android / IML77
25
<1%
52.
Android / JLS36C
25
<1%
53.
Android / JRO03L
24
<1%
54.
Android / FROYO
23
<1%
55.
Android / KOT49I.D41510e
21
<1%
56.
Android / LRX22F
21
<1%
57.
Android / KRT16S.L34CV10c
19
<1%
58.
Android / KXA21.12-L1.26
19
<1%
59.
iOS / 7.0.1
18
<1%
60.
Android / 9.8.2O-72_VZW-22
16
<1%
61.
Android / C811M070
16
<1%
62.
Android / KXB21.14-L1.57
16
<1%
63.
Android / HMJ37
15
<1%
64.
Android / KOT49I.LS980ZVE
15
<1%
65.
iOS / 5.1
15
<1%
66.
Android / 9.8.0Q-97_MB886_FFW-28
14
<1%
67.
Android / HTJ85B
14
<1%
68.
Android / KOT49I.V41010d
14
<1%
69.
Android / ECLAIR
13
<1%
70.
Android / GRK39F
13
<1%
71.
Android / KOT49I.D80120g
13
<1%
72.
Android / KOT49I.VK81023A
13
<1%
73.
Android / 10.1.C.0.370
12
<1%
74.
Android / KDF21.196-8
11
<1%
75.
Android / KOT49I.D95920s
11
<1%
76.
Android / KOT49I.LS740ZV5
10
<1%
77.
Android / KOT49I.MS32310b
10
<1%
78.
Android / 9.8.2O-72_VZW-18-9
9
<1%
79.
Android / GRJ90
9
<1%
80.
Android / 10.3.1.C.0.136
8
<1%
81.
Android / GRI40
8
<1%
82.
Android / HuaweiY301A1
8
<1%
83.
Android / JWR67B
8
<1%
84.
Android / KOT49I.D41510c
8
<1%
85.
Android / KOT49I.E98020h
8
<1%
86.
Android / KVT49L.LS990ZV6
8
<1%
87.
iOS / 6.1.5
8
<1%
88.
iOS / 8.2
8
<1%
89.
Android / 9.8.2O-72_VZW-16
7
<1%
90.
Android / 9.8.2Q-50_SLS-14
7
<1%
91.
Android / JWR66Y
7
<1%
92.
Android / KOT49I.D32110c
7
<1%
93.
Android / KVT49L.D85010d
7
<1%
94.
Android / KVT49L.VS98512B
7
<1%
95.
Android / KXA21.12-L1.28
7
<1%
96.
Android / TISU0143
7
<1%
97.
Android / 4.5.1A-DTN-200-18
6
<1%
98.
Android / 6.7.2-226-EDICS-10
6
<1%
99.
Android / 9.8.2Q-50_SLS-13
6
<1%
100.
Android / FRG83G
6
<1%
See top 100 OS versions

Visit Sources

The percentage of visits from all apps in this network in the past 30 days.

The percentage of visits to BigOven 350,000+ Recipes and Grocery List by version in the past 30 days.

| Versions of BigOven 350,00…
BigOven 350,000+ Recipes and Grocery List   100%
6.2 (iOS)   52%
6.1 (iOS)   24%
3.7.4 (Android)   4%
3.7.9 (Android)   3%
3.6.4 (Android)   3%
5.6 (iOS)   3%
3.3.6 (Android)   1%
4.42 (iOS)   1%
5.5 (iOS)   1%
4.30 (iOS)   1%

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

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Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.



Reading Demographic Graphs

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.


The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

Example:
80% female segment on property ÷ 32% female internet average = 2.5x


This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.



Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.



Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


Understanding Return Usage of Logged in Users

Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

1. Bundled advertising inventory
Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

2. Measure efforts to migrate an audience from one platform to another
This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

3. Compare return usages nuances between platforms
Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



xCreate a Network

Note: The name you enter here will be publicly viewable.

Create a Network

If you have multiple Websites or Mobile Apps, you can create a network to aggregate all of your data under a single property. This name will be publicly viewable.