AI and Audience Addressability Guide

How marketers are using AI to improve addressability, targeting, and measurement

More than 83% of advertisers plan to increase their investments in AI due to the diminishing role of cookies. AI is driving rapid changes in programmatic advertising by enabling audience targeting without cookies while processing real-time data, which is crucial in optimizing targeting and measurement.

As enthusiasm for Google's Privacy Sandbox and ID solutions wane, we're noticing a rapid shift to cookieless solutions—over 50% of campaigns on Quantcast are now targeting cookieless impressions.

In this guide from Quantcast, learn how marketers are using AI to navigate the cookieless future, optimize programmatic advertising, and improve targeting and measurement strategies.  

Download the guide to learn more about: 

• How marketers are finding success in the new programmatic era
• The changes AI is ushering into the industry
• The benefits of multi-signal approaches
• How AI-powered solutions are helping marketers move beyond cookies