Quantcast provides the most accurate, highest-scale demographic targeting, as validated in repeated studies with Nielsen Digital Ad Ratings. Based on our unique data set and superior modeling, our demographic targeting allows you to deliver the most efficient GRPs and better results for your advertisers.
Target frequent in-store purchasers of any CPG category, product or brand, and validate the online ad spend’s effectiveness. Choose from predefined IRI categories, or create custom segments from over 100,000 products and brands tracked by the National Consumer Panel.
Apply our superior audience modeling to scale up your most valuable audiences. Expand audiences for your highest-demand inventory, or increase the reach of your first-party data.
Reach on Demand
Deliver bigger campaigns using audience extension on brand-safe programmatic inventory. Use Quantcast’s technology and expertise as a top programmatic buyer to deliver larger-scale campaigns targeted to the audiences your advertisers want most.
Highest reach and accuracy, validated.
In recent tests using Nielsen OCR and comScore
vCE, Quantcast targeting outperforms other
leading targeting solutions.