Your ideal audience.
Want quality growth amongst targeted live audiences with high impact?
Say goodbye to compromises by achieving the reach you need.
to more effective
Want to reach more of the people who are ready to hear from your brand? Great!
Want to connect with those people before they are in market to buy your products? Check.
And in brand-safe environments? Even better.
How about validating your perfect audience pre and post campaign? Thought that might be of interest.
To get great results,
start with fresh information.
The secret to Brand Audiences is very simple: a real-time view into the ever-changing habits and interests of all people online.
This live map of internet behavior acts as the foundation to identify who your ideal audience is and provide you with the ability to glean deep insights about them.
How it Works
Brand Audiences allows you to curate your most relevant target audience by selecting attributes that matter most. Your custom Brand Audience leverages something only Quantcast can offer: reaching people before they're in market to buy your products.
Share attributes of your ideal audience.
(E.G. Women 18-34 who love shopping, traveling, and wine)
With that information, we'll find search terms and use them to build a custom model based on the pre-search behaviors of your ideal audience.
(E.G. Women 18-34 + Luxury resorts, chef's tasting menu, personal shopper)
Through massive scale, we'll find more people who fit the profile then deliver your brand to them at the perfect time.
You can also include traditional demographic targeting in your campaign. Validated by Nielsen as #1 in both accuracy and scale, it's safe to say, this is one advertising solution worth adding into the mix.
With Quantcast, there's no limit to the number of people your brand can reach: precise targeting and massive scale can go hand in hand.
IN A RECENT STUDY, QUANTCAST OUTPERFORMED 8 OTHER DATA COMPETITORS IN AUDIENCE ACCURACY, TARGETING BY 295% ON A GLOBAL SCALE.
Safety first. Be in all the right places.
We understand how important it is to show up in the right places. This is why we've added a whitelist, comprising only premium inventory, to all campaigns. In addition, we offer vertical-specific whitelists which provide an added layer of contextual relevancy.
Our visibility into the behavior of every person on the internet allows us to detect non-human traffic patterns and proactively eliminate fradulent inventory and inappropriate content, pre-bid.
We partner with third-party verification vendors to validate that your money buys only high-quality inventory.
Make an impact.
Deliver ads your audience wants to see. Premium digital formats. Live, continuously optimized targeting. Surpass viewability goals and really make a difference.
And even better? We can validate that the perfect audience you defined before the campaign was actually served your advertising with our new post-campaign reporting. Many brands spend thousands of dollars on this type of information.
With Quantcast, it's free.
Join Our Valued Partners
Kelloggs achieves 81% over goal for target audienceCHECK OUT THE CASE STUDY
“Making our media more efficient and effective is critical to our overall strategy. Quantcast was able to deliver and exceed the goals that we set on both accuracy and viewability. The results directly impacted our approach to our digital media plan.”
Lopez drives 14x higher video engagementCHECK OUT THE CASE STUDY
“Quantcast gave us the unique opportunity to identify the most relevant audiences, helping us expand reach to some audiences that we might have missed otherwise.”