San Francisco, September 8, 2016 — Quantcast, a global leader in applying the power of live audiences to programmatic advertising, today announced that Keith Lorizio has joined the company as vice president of North America Sales.
Lorizio joins Quantcast having most recently served as senior vice president of Buyer Cloud at Rubicon. Lorizio joined Rubicon as a result of its acquisition of Chango in April 2015, where he served as chief revenue officer. During his time at Chango and then Rubicon, Lorizio worked with clients to evolve their marketing mix to effectively incorporate programmatic buying and led the Buyer Cloud Sales teams. Prior to Lorizio’s time at Chango and Rubicon, he held the position of vice president of U.S. Sales, Marketing and Operations at Microsoft. At Microsoft, he led a team of approximately 500 professionals to drive results for marketers and agencies that were eager to connect with audiences at scale.
In his new role at Quantcast, Lorizio will lead the North American client, relationship management and campaign management teams, based out of the company’s New York City office, and will leverage his experience with Fortune 1000 brands and customer-focused teams to bring Quantcast’s industry-leading advertising offering to marketers and agencies.
“I am thrilled to be joining a company that continues to be at the forefront of innovation amongst such massive and constant shifts in the digital ecosystem,” said Keith Lorizio, vice president of North American Sales, Quantcast. “Our sales team is committed to partnering, communicating and delivering at greater strategic levels with marketers so the amazing audience solutions of Quantcast become a required part of every advertising launch. I look forward to leveraging my own unique experiences in digital media to assist in this effort.”
With programmatic buying making up nearly *$22 billion of digital advertising spend in the U.S. 2016, the shift to programmatic advertising solutions is one of the most significant innovations to impact marketing to date. A digital marketing veteran, Lorizio has led clients through the constant and complex evolution of advertising over the course of his 20-year career and is committed to working with them to achieve the best possible outcome.
“Keith is a tremendous addition to our North American leadership team because of his keen understanding of the needs and expectations of our customers and partners,” said Stephen R. Collins, president and CFO at Quantcast. “He is a highly accomplished and respected industry leader with a reputation for building sales teams that are committed to excellence in every aspect of delivering value and service to clients. I am excited about Keith’s shared vision and plan to lead us in pursuit of our goal to be nothing less than the most respected and trusted digital marketing partner in the industry.”
Lorizio will report to Phil Macauley, global vice president of Sales. “I am delighted to welcome Keith as a key leader on the Quantcast team. His ambition and experiences in operationalizing highly focused and successful sales teams will be a driving force in the future of our organization and in our customers’ success,” said Macauley.
Quantcast adds the role of vice president of North America Sales after years of delivering market-leading ROI and customer excellence for advertisers, and transparency, accurate audience insights and targeting for publishers. The company works with the majority of the Ad Age top 100 brands and over 50 percent of the top 1000 publishers. Quantcast powers advertising in 29 markets around the world, delivering accuracy at 30 percent above its competitors, as reported by The Wall Street Journal.
*According to eMarketer
Senior Communications Manager, Quantcast
Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers. Specializing in real-time advertising and audience measurement, Quantcast today has one of the largest proprietary data set of real-time audience behavior across the Internet.
For more information, visit www.quantcast.com.