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Quantcast Goes Global With Local Audience Insights

World’s Favorite Audience Measurement Solution Now Delivers Country Specific Data

March 10, 2010San Francisco, California, March 10, 2010 – Quantcast announced today that it now delivers audience insights localized for every country around the globe to support its burgeoning slate of international publishers and marketers. Quantcast audience measurement provides web site owners with accurate, directly measured traffic, demographic, lifestyle, business and geographic audience data. Best of all, Quantcast audience measurement is completely free. By providing the marketplace with unparalleled audience insights, Quantcast enables publishers to better represent their unique audiences and empowers advertisers to reach specific online consumers with accuracy and scale.

Quantcast provides comprehensive audience measurement for web sites, videos, widgets, games and more, with flexible options for understanding distributed/syndicated content and even networks that combine multiple individual properties. Standard integration is offered for numerous content, video and ad serving platforms Adobe Flash and Open Source Media Framework, Microsoft Silverlight, Brightcove, Freewheel, Auditude, LiveRail, Visible Measures, WebTrends, PointRoll, Atlas, Doubleclick, and many more.

“The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement”, said Konrad Feldman, co-founder and CEO Quantcast. “We’re very proud of the support Quantcast has received from publishers and marketers around the world, and we’re thrilled to offer country specific audience data to drive the industry’s transformation to real-time content discovery and personalization.”

Since its launch in late 2006, Quantcast has rapidly grown and, today, provides audience insights for tens of millions of web destinations around the world. From global media leaders to individual blogs, when it comes to audience data, the world’s digital community turns to Quantcast. Global, and local, media leaders and web pioneers use Quantcast including MTV Networks, Bloomberg, The Economist, Reuters, IAC, BBC, Time Inc., NBC Universal, Discovery Communications, TypePad, WordPress, Dailymotion, Metacafe, Hi5, Netlog, Demand Media and LinkedIn.

PR Contact:

Lainie Mulvey
Senior Communications Manager, Quantcast
lmulvey@quantcast.com

About Quantcast

Quantcast is a leader in understanding real-time audiences at the intersection of commerce and culture, providing relevant advertising and actionable audience intelligence for brands and publishers. Our more than 800 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we all make sense of the world.

For more information, visit www.quantcast.com.

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