SAN FRANCISCO, CA — Quantcast, one of the world leaders in applying the power of Big Data and analytics to digital and mobile advertising, today announced two major additions to its leadership team as the company continues its global growth. Sandra McDevitt, most recently Google’s Director of People Operations and Talent Programs for the Global Business Organization, has been appointed Quantcast’s Vice President of People & Places. Paul Curtis, previously Vice President of Commercial Strategy at NBCUniversal, joins as Quantcast’s new Director of Agency Group Partnerships.
“We are now more than 700 people around the world, and we want to ensure that we have the right mix of skills, experience and perspective on our leadership team to not just continue our success, but to ensure that it is enduring,” said Konrad Feldman, CEO and co-founder of Quantcast. “Both Sandra and Paul come with incredible track records of success in building organizations and businesses that operate at a global scale. Our achievements to date are built upon the quality of our people and Sandra will play a critical role in helping us attract the best talent and foster an environment where they can do their best work. As we look to deepen our role as a trusted partner to agencies and marketers, Paul will apply his decades of experience to ensure they are getting the most out of their investment in digital marketing.”
McDevitt joins Quantcast after seven years at Google, where she held several roles of increasing responsibility and scope, starting as Director of People Operations for Google Ireland and most recently directing People Operations and Talent Programs for the Global Business Organization, covering more than 16,000 employees. Prior to Google she held a variety of senior Human Resources roles including as a Human Resources Consultant at Pearn Consulting and as Director of Human Resources for Ireland and Online Sales for EMEA at Oracle.
“I’m excited to help Quantcast continue to build a global team with a singular focus on helping clients succeed in a truly volatile market,” said McDevitt. “There’s a very strong culture of innovation and creativity here, something that is incredibly appealing to clients and critical to maintain as the company continues its rapid growth. It’s not just about attracting the right talent in a competitive market, it’s also about making sure that the company actively supports our people and has a structure in place that enables them to flourish and do the best work possible for our clients. I look forward to working with Konrad and the team to build an enduring global brand off the foundations of the success Quantcast has built thus far.”
Prior to joining Quantcast, Curtis served as VP of Commercial Strategy at NBC Universal, over six years he was responsible for almost a dozen strategic partnerships totaling over a quarter of a billion dollars. Before joining NBCUniversal, Curtis held the role of Deputy Managing Director at BskyB Sky Media, tasked with valuing its entire media led acquisitions and driving market share, leading a Media Week award winning team of 150 strong. Labeled a “smooth media operator” by Campaign, Curtis led MTV Networks Europe – Viacom Brand Solutions, building a robust sales operation to construct high-revenue generating deals across the various Viacom youth platforms.
“I’ve been in the ad industry for almost three decades and the inflection point we have now reached is explosive. Quantcast is changing the digital ad industry. It’s propelling agencies and advertisers to new heights through its unparalleled reach and proprietary dataset, and helping advertisers understand their audience in a way never seen before,” commented Paul Curtis. “I’m looking forward to applying my expertise and working with brands as they develop sophisticated cross-channel, data-centric ad campaigns to drive brand advertising goals, direct response activity and prospect new customers.”
The recent appointments of McDevitt and Curtis come on the heels of Quantcast’s introductions of two groundbreaking new products. The first, Search Powered Audiences, which combines the descriptive power of search keywords with the ability to reach relevant audiences at scale throughout the marketing funnel, has been adopted by more than 300 clients in less than two months since its launch. The second, Quantcast Audience Grid, was launched on October 8th with partners such as Kantar Shopcom, TiVo and Oracle Datalogix, and is the largest open data platform in digital advertising, enabling mass scaling of any dataset and providing rich insights across both on- and off-line consumer behaviors.