SAN FRANCISCO, CA, April 3, 2018 – Quantcast, which owns and operates the world’s largest AI-driven audience behavior platform for the open internet, today announced the appointment of Dorothy Tse as Vice President of Product. In this role, Ms. Tse will be responsible for scaling Quantcast’s product suite while developing new capabilities that drive value for customers. Based in the company’s San Francisco office, she will report to Quantcast’s Chief Product Officer Sam Barnett.
Tse most recently served as Head of Global Marketing Solutions Technology at Facebook where she led Product Management for global internal data products and internal CRM. At Facebook, she was responsible for leading more than 30 products, spanning audience insights, forecasting, planning and CRM automation. Prior to Facebook, Tse spent time at Nielsen as SVP of Product Leadership responsible for their digital advertising measurement products and self service capabilities. She was previously Vice President of Product Management at advertising effectiveness company, Vizu which was acquired by Nielsen and led their acquisition activities.
“At Quantcast, we’re focused on building products that our advertising and publishing customers love. Doing that effectively today requires a special blend of machine learning know-how, foresight, and the ability to have empathy with consumers and brands alike. Dorothy brings a great wealth of experience leading product teams working with machine learning technology and I’m delighted to have her join the team,” said Sam Barnett, Chief Product Officer, Quantcast. “Her appointment will help us accelerate on our mission to help brands grow in the age of AI.”
“I am excited to join Quantcast during such an exciting time for the marketing ecosystem,” said Dorothy Tse, Vice President of Product, Quantcast. “We are living in the age of AI and the size and scale of Quantcast’s data, coupled with our self-adaptive modeling capabilities, will provide customers with the most innovative solutions available in the industry today.”
As a global leader in artificial intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era. Founded in 2006, Quantcast is the world’s largest AI-driven direct audience insights and measurement platform. Measuring over 100 million web and mobile destinations, Quantcast is the real-time pulse of the Internet helping marketers, publishers, agencies and consultancies understand, optimize and predict consumer interactions to drive business outcomes. Headquartered in San Francisco. Quantcast employs over 800 employees in 22 offices across 10 countries.
Quantcast Media Contacts
Lainie Mulvey, Quantcast