The
Quantcast
Monthly Dive Into Olympic Browsing Behaviors
Around the World

August 2021

This Month’s Spotlights

Webinar Quantcast Virtual NOVA: A Quantcast Premier Virtual Event Register to view

The state of advertising is rapidly evolving. Join Quantcast and top industry experts as we discuss the changes, challenges, and opportunities for the future of advertising. You’ll hear from leaders about the insights that help them gain a competitive advantage in connecting with customers, at the right place, at the right time, with the right message.
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Key Topics in Ad Tech Today

Dive into Olympic Browsing Behaviors Around the World

We explored our first-party dataset of over 100 million diverse online destinations to uncover content browsing behaviors around the globe and see how keyword interest for the same sports and athletes differ around the world.
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Ruled by the Click, Part 2: Phishing for Clicks

Online advertising needs safer and better metrics for success. How can we disconnect the click from clickbait while gaining the benefits of personalization and consumer trust?
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IAB Canada Business of Digital: The Importance of Consented First-Party Data in a Cookieless World

Seth Forman, Head of Global Publisher Platforms at Quantcast, provides three tips on how to prepare for a cookieless future.
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Talk the Talk, Walk the Walk: 3 Sustainable Steps to Support the BIPOC Community

Ki-Hoon Chung, Integrated Media Director at WITHIN, shares his approach to empowering the BIPOC community through strategic investments, creatives, and reach.
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A Force for Good: How Digital Advertising Helps Nonprofits Thrive

Learn how nonprofits can better understand who their donors are, what they’re doing, and how to leverage these insights to craft more relevant messaging.
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Quantcast in the News

8 Tips for Creating a More Effective Advertising Strategy

In today’s era of digital advertising, every business can get their message out effectively and efficiently to help shift the needle. But there are several considerations to make, regardless of your business, to ensure you achieve your overall objectives.
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Quantcast Joins the Gartner Peer Insights Customer First Program

Quantcast becomes the first ad tech vendor in the Gartner Peer Insights market to join the Customer First Program, designed to build trust and credibility through customers’ honest, unbiased, and direct feedback.
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The Marketing Revolution is Here

Marketing is not what it used to be. The rapid advances made in machine learning technology have radically shifted the way advertisers can reach audiences.
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Data Privacy Evolved at a Dizzying Pace in H1, with More Still to Come

Google delayed the death of third-party cookies, but brands, agencies, and other partners can’t be complacent in finding long-term alternatives and working toward a privacy-friendly future.
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Hit Replay

On-Demand Webinar How to Innovate Your Ad Campaigns

Learn how to measure your marketing and advertising efforts to understand their effectiveness, while using live campaign data to uncover insights and innovate faster.
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On-Demand Webinar How to Make Advertising Easy and Effective

Learn how to make advertising easy and effective with the Quantcast Platform, where you can seamlessly plan and activate your ad campaigns across the web.
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Hear From Our Customers

CUSTOMER VIDEO IMVU

Hear from Lomit Patel, Vice President of Growth at IMVU, how they were able to acquire new users and expand their campaigns to a global scale, by running incremental tests and trusting in attribution.
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CUSTOMER VIDEO G-Star RAW

Hear from Denise Fender, Global Digital Lead at G-Star RAW, how she felt about working with Quantcast to innovate, scale, automate, segment, and personalize their audiences with real-time data within local markets.
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