Yelp.com Traffic and Demographic Statistics by Quantcast

 
Site not quantified. Data is estimated.

yelp.com

Monthly 17.1MUS
  •  
  • Not Quantified

    Data is estimated

User-generated reviews and ratings for restaurants, businesses and service providers in USA. [Description from dmoz]

If yelping doesn't sound like fun, you may not be as hip as you think. Through its Web site, Yelp.com, the company offers user-generated reviews about local businesses and service providers, including restaurants, bars, salons, retail businesses, doctors, and museums. The site has adopted a social media-friendly interface; users can create and maintain profile pages (complete with online friend networks and photos), where they can blog to their heart's content on experiences with various businesses. Yelp has established a foothold in dozens of major metropolitan cities in some 35 states across the US. The company was founded in the Bay Area in 2004 by Jeremy Stoppelman (CEO) and Russel Simmons (CTO). [Description from Hoover's]

This site reaches over 17 million U.S. monthly people.The typical visitor visits cinematreasures.org, reads Rotten Tomatoes, and uses regmovies.com.

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Demographics

Updated Nov 2011 • Delayed - Next: Feb 2012

Gender

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segment this site vs. total internet index
Male
 
  92
Female
 
 
106
internet average
composition
 
Male 45%
 
Female 55%

}

Gender

female



Age

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segment this site vs. total internet index
Under 18
 
  31
18-24
 
 
131
25-34
 
 
150
35-44
 
 
129
45-54
 
  90
55-64
 
  78
65+
 
  63
internet average
composition
 
Under 18 6%
 
18-24 16%
 
25-34 26%
 
35-44 25%
 
45-54 16%
 
55-64 8%
 
65+ 4%

}

Age

adults



Ethnicity

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segment this site vs. total internet index
Cauc.
 
  77
Afr. Am.
 
 
106
Asian
 
355
Hisp.
 
 
156
Other
 
  98
internet average
composition
 
Cauc. 59%
 
Afr. Am. 10%
 
Asian 15%
 
Hisp. 15%
 
Other 1%

}

Ethnicity

Asian



Children in Household

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segment this site vs. total internet index
No Kids
 
 
123
Has Kids
 
  75
internet average
composition
 
No Kids 63%
 
Has Kids 37%

}

Children in Household

no kids



Household Income

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segment this site vs. total internet index
$0-50k
 
  79
$50-100k
 
  83
$100-150k
 
  98
$150k+
 
 
130
internet average
composition
 
$0-50k 14%
 
$50-100k 22%
 
$100-150k 28%
 
$150k+ 36%

}

Household Income

more affluent



Education Level

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segment this site vs. total internet index
No College
 
  78
College
 
 
109
Grad. Sch.
 
 
139
internet average
composition
 
No College 35%
 
College 45%
 
Grad. Sch. 20%

}

Education Level

Graduate and Post Graduates



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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.