Www4.uwm.edu Traffic and Demographic Statistics by Quantcast

 

www4.uwm.edu

 Monthly 46.0KUS
  •  

  • Not Quantified

    Data is estimated

This destination reaches approximately 45,987 U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
49% 
49% internet average
 
1011.01x
Female
51% 
51% internet average
  990.99x
internet average
composition
 
 Male 49%
 
 Female 51%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
22% 
18% internet average
 
1211.21x
18-24
26% 
12% internet average
2062.06x
25-34
24% 
17% internet average
 
1381.38x
35-44
16% 
19% internet average
  820.82x
45-54
8% 
17% internet average
  470.47x
55-64
4% 
10% internet average
  360.36x
65+
1% 
6% internet average
  200.2x
internet average
composition
 
 < 18 22%
 
 18-24 26%
 
 25-34 24%
 
 35-44 16%
 
 45-54 8%
 
 55-64 4%
 
 65+ 1%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
51% 
51% internet average
 
1011.01x
Has Kids
49% 
49% internet average
  990.99x
internet average
composition
 
 No Kids 51%
 
 Has Kids 49%

}

Children in Household

no kids


Household Income

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segment this site vs. total internet indexmultiple
$0-50k
16% 
18% internet average
  900.9x
$50-100k
35% 
27% internet average
 
1311.31x
$100-150k
19% 
28% internet average
  670.67x
$150k+
30% 
28% internet average
 
1091.09x
internet average
composition
 
 $0-50k 16%
 
 $50-100k 35%
 
 $100-150k 19%
 
 $150k+ 30%

}

Household Income

middle income


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
31% 
45% internet average
  690.69x
College
54% 
41% internet average
 
1331.33x
Grad School
15% 
14% internet average
 
1031.03x
internet average
composition
 
 No College 31%
 
 College 54%
 
 Grad School 15%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
86% 
76% internet average
 
1131.13x
African American
7% 
9% internet average
  740.74x
Asian
5% 
4% internet average
 
1241.24x
Hispanic
2% 
10% internet average
  170.17x
Other
1% 
1% internet average
  370.37x
internet average
composition
 
 Caucasian 86%
 
 African American 7%
 
 Asian 5%
 
 Hispanic 2%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.