Zoominfo.com Traffic and Demographic Statistics by Quantcast

 

zoominfo.com

 Monthly 738.2KUS
  •  

  • Not Quantified

    Data is estimated

A business information search engine, providing company search, people search and job search. It constructs profiles on people and companies, drawn from the Web, or created by individuals and companies for themselves. [Description from dmoz]

This company wants to be speedy with its business information. Better known as ZoomInfo, Zoom Information is a growing provider of information about industries, companies, and executives. Its Web site and search engine, with profiles on more than 4 million companies and nearly 40 million people, is used by customers for such purposes as recruitment, sales leads, and competitive intelligence. Founded in 2000 by CEO Jonathan Stern, chief scientist Michel Décary, and former VP Jeremy Rothman-Shore, Zoom Information is backed by such venture capital firms as Ascent Venture Partners, Commonwealth Capital Ventures, and Vulcan Capital (part of Paul Allen's Vulcan Inc.). [Description from Hoover's]

This site reaches over 738K U.S. monthly people.The typical visitor reads MedHelp, visits medscape.com, and subscribes to Prevention.

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This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast. Get Quantified!™

Traffic

Updated May 2012• Next: Jun 2012

People per

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(United States) per

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Updated May 2012• Next: Jun 2012
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People

The number of individuals visiting this property.

Partial Profile

A website must implement Quantcast Measurement in order to collect data such as Geographic and Mobile Web traffic, MRC Accredited Reporting, Business and other information.

Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

Check each metric you want to display:

People - The number of individuals visiting this property.

Visits - The number of individual sessions initiated by all the visitors to this property.

US Demographics

Updated Nov 2011•Delayed - Next: Jun 2012
index
 
 
 Male
 
  97
Female
 
 
103
 
 
 
 < 18
 
  25
18-24
 
  77
25-34
 
 
118
35-44
 
 
142
45-54
 
 
126
55-64
 
 
114
65+
 
  90
 
 
 
 No Kids
 
 
121
Has Kids
 
  79
 
internet average
index
 
 
 $0-50k
 
  67
$50-100k
 
  76
$100-150k
 
  97
$150k+
 
 
148
 
 
 
 No College
 
  67
College
 
 
109
Grad School
 
 
179
 
 
 
 Caucasian
 
 
107
African American
 
  84
Asian
 
  94
Hispanic
 
  67
Other
 
  91
 
internet average

See More Details     Gender   ||   Age   ||   Children   ||   Income   ||   Education   ||   Ethnicity See More

Audience Also Likes

Data Source: United States

The people who visit zoominfo.com are also likely to visit these categories and sites:

Affinity Health News & Info
14.4x medhelp.org
8.3x medscape.com
5.9x steadyhealth.com
5.1x Prevention
Affinity Regional/Local News
12.3x Raleigh News and Obs...
11.5x Boston Herald
11.3x Dayton Daily News
9.2x Los Angeles Times
Affinity Politics & Commentary
10.7x The Economist
9.4x Slate
8.6x weeklystandard.com
8.0x politico.com
See More

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

Directly Measured

This website is Quantified, and the data displayed here is directly measured by Quantcast.

People

Cookies

Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

Passers-By

Passers-by have a single visit over the course of a month.

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

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Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.