Wowhead.com Traffic and Demographic Statistics by Quantcast

 

ZAM Network

20 Sites | 99%  US People from Sites | 3%  US People from Syndicators

Monthly 2.5MUS 6.4MGlobal

wowhead.com

 Monthly 1.5MUS 4.4MGlobal
  •  

  • Quantified

    Directly Measured Data

A database website for World of Warcraft. [Description from dmoz]

This site reaches over 4.4 million monthly people, of which 1.5 million (35%) are in the U.S.The typical visitor reads Rotten Tomatoes, uses the Internet Movie Database, and patronizes Netflix.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
67% 
49% internet average
 
1381.38x
Female
33% 
51% internet average
  640.64x
internet average
composition
 
 Male 67%
 
 Female 33%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
11% 
18% internet average
  610.61x
18-24
28% 
12% internet average
2242.24x
25-34
29% 
17% internet average
 
1661.66x
35-44
19% 
19% internet average
 
1001.0x
45-54
10% 
17% internet average
  570.57x
55-64
3% 
10% internet average
  280.28x
65+
0% 
5% internet average
  70.07x
internet average
composition
 
 < 18 11%
 
 18-24 28%
 
 25-34 29%
 
 35-44 19%
 
 45-54 10%
 
 55-64 3%
 
 65+ 0%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
6% 
10% internet average
  680.68x
Male 18-24
20% 
6% internet average
3163.16x
Male 25-34
20% 
9% internet average
2242.24x
Male 35-44
13% 
10% internet average
 
1291.29x
Male 45-54
6% 
9% internet average
  690.69x
Male 55-64
2% 
5% internet average
  330.33x
Male 65+
0% 
2% internet average
  90.09x
internet average
composition
 
 Male < 18 6%
 
 Male 18-24 20%
 
 Male 25-34 20%
 
 Male 35-44 13%
 
 Male 45-54 6%
 
 Male 55-64 2%
 
 Male 65+ 0%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
5% 
9% internet average
  540.54x
Female 18-24
7% 
6% internet average
 
1241.24x
Female 25-34
9% 
8% internet average
 
1051.05x
Female 35-44
7% 
9% internet average
  710.71x
Female 45-54
4% 
9% internet average
  440.44x
Female 55-64
1% 
5% internet average
  230.23x
Female 65+
0% 
3% internet average
  60.06x
internet average
composition
 
 Female < 18 5%
 
 Female 18-24 7%
 
 Female 25-34 9%
 
 Female 35-44 7%
 
 Female 45-54 4%
 
 Female 55-64 1%
 
 Female 65+ 0%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
62% 
51% internet average
 
1211.21x
Has Kids
38% 
49% internet average
  780.78x
internet average
composition
 
 No Kids 62%
 
 Has Kids 38%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
66% 
50% internet average
 
1321.32x
$50-100k
20% 
29% internet average
  700.7x
$100-150k
8% 
12% internet average
  660.66x
$150k+
5% 
8% internet average
  600.6x
internet average
composition
 
 $0-50k 66%
 
 $50-100k 20%
 
 $100-150k 8%
 
 $150k+ 5%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
52% 
45% internet average
 
1151.15x
College
42% 
41% internet average
 
1031.03x
Grad School
7% 
15% internet average
  450.45x
internet average
composition
 
 No College 52%
 
 College 42%
 
 Grad School 7%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
79% 
76% internet average
 
1041.04x
African American
4% 
9% internet average
  490.49x
Asian
5% 
4% internet average
 
1221.22x
Hispanic
10% 
9% internet average
 
1071.07x
Other
2% 
1% internet average
 
1151.15x
internet average
composition
 
 Caucasian 79%
 
 African American 4%
 
 Asian 5%
 
 Hispanic 10%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.