Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world’s leading’s advertisers and publishers, and brings accurate audience measurement to over 100 million web destinations.
Global car rental brand Alamo Rent A Car has tasked Quantcast with launching a real-time advertising campaign as part of its wider strategy to increase rentals in European, Middle East and African markets.
Unfortunately, Quantcast is not able to participate in joint press releases related to a Quantified site’s ranking or audience announcements. However, feel free to use the word “Quantcast” and cite our data in your press releases or editorial, using the guidelines below. Please note that all citations of Quantcast data must be taken directly from Quantcast’s published profiles. Quantcast data should be cited in pure numerical form as it is published. Quantcast executives may not be quoted or paraphrased within a publisher’s press releases, website, or marketing and sales materials unless expressly approved by Quantcast Public Relations.
Go to Quantcast Top Sites, select the site you’d like to use and cite the following way:
“(Company Name) was/is ranked as (Ranking # here) in Quantcast’s Top U.S. Site Rankings.”
“(Company Name) moves/moved to (Ranking # here) in Quantcast’s Top U.S. Site Rankings.”
Go to the site profile, select the People tab and adjust the timeframe. Cite the following way:
“(People # here) people visited (Company Name) in (timeframe here) according to Quantcast’s Top U.S. Site Rankings.”
Go to the site profile, select the Page Views tab and adjust the timeframe. Cite the following way:
“(Company Name) has (# Page Views here) in (timeframe here) according to Quantcast.”
Cite the following way: “(Company Name) indexes at (index #) for (demographic segment name), according to Quantcast.” OR “(Company Name) has a (composition %) composition of (demographic segment name), according to Quantcast.”
Examples:
Example Site indexes at 163 for Males, according to Quantcast.
Example Site has an 80% composition of Males, according to Quantcast.
Cite the following way: “(Company Name) has (#/metric here, i.e.) for (Geography name, i.e. London), according to Quantcast.”
Example:
Example Site has 140,470 uniques for London, according to Quantcast.
Cite the following way:
“(Company Name) has an index of (Uniques Index #) for visits from (Business name), according to Quantcast.”
Example:
Example Site has an index of 6,360 for visits from IPG, according to Quantcast.
Cite the following way:
“The (Company Name) audience is (affinity #) times more likely to visit (category name) themed sites than the average Internet user in (Country name), according to Quantcast.”
Example:
The Example Site audience is 11.8 times more likely to visit Science/Nature themed sites than the average Internet user in the United States, according to Quantcast.
