Wikipedia.com Traffic and Demographic Statistics by Quantcast

 

wikipedia.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
54% 
49% internet average
 
1121.12x
Female
46% 
51% internet average
  890.89x
internet average
composition
 
 Male 54%
 
 Female 46%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
35% 
18% internet average
 
1901.9x
18-24
25% 
12% internet average
 
1981.98x
25-34
18% 
17% internet average
 
1031.03x
35-44
11% 
19% internet average
  560.56x
45-54
9% 
17% internet average
  500.5x
55-64
2% 
10% internet average
  240.24x
65+
1% 
6% internet average
  200.2x
internet average
composition
 
 < 18 35%
 
 18-24 25%
 
 25-34 18%
 
 35-44 11%
 
 45-54 9%
 
 55-64 2%
 
 65+ 1%

}

Age

young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
40% 
51% internet average
  780.78x
Has Kids
60% 
49% internet average
 
1231.23x
internet average
composition
 
 No Kids 40%
 
 Has Kids 60%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
20% 
18% internet average
 
1121.12x
$50-100k
27% 
26% internet average
 
1041.04x
$100-150k
29% 
28% internet average
 
1031.03x
$150k+
24% 
27% internet average
  860.86x
internet average
composition
 
 $0-50k 20%
 
 $50-100k 27%
 
 $100-150k 29%
 
 $150k+ 24%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
52% 
45% internet average
 
1161.16x
College
35% 
41% internet average
  860.86x
Grad School
13% 
14% internet average
  910.91x
internet average
composition
 
 No College 52%
 
 College 35%
 
 Grad School 13%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
61% 
76% internet average
  800.8x
African American
11% 
9% internet average
 
1151.15x
Asian
9% 
4% internet average
2072.07x
Hispanic
19% 
9% internet average
 
1971.97x
Other
1% 
1% internet average
  960.96x
internet average
composition
 
 Caucasian 61%
 
 African American 11%
 
 Asian 9%
 
 Hispanic 19%
 
 Other 1%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.