Whitepages.com Traffic and Demographic Statistics by Quantcast

 

WhitePages Network

6 Sites | 100%  US People from Sites | 2%  US People from Syndicators

Monthly 26.1MUS 29.7MGlobal

whitepages.com

 Monthly N/A US N/A Global
  •  

  • Quantified

    Directly Measured Data

WhitePages is the leading destination for contact information today with an audience of over 20 million unique US users a month online, and over 14mm monthly page views on our mobile properties. People turn to us for accurate, free information especially useful when planning travel and during major life events such as getting married, having a baby, moving, starting a business or buying big-ticket items. Our trusted brand and loyal audience make WhitePages a proven platform for national display advertising campaigns. We will design and execute high impact custom rich media and sponsorship campaigns to run in our clean and uncluttered environment, and we offer unique behavioral, geographic and demographic targeting capabilities to reach the right people, at scale, with your brand?s message.

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Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
37% 
49% internet average
  770.77x
Female
63% 
51% internet average
 
1221.22x
internet average
composition
 
 Male 37%
 
 Female 63%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  730.73x
18-24
9% 
12% internet average
  730.73x
25-34
14% 
17% internet average
  830.83x
35-44
20% 
19% internet average
 
1051.05x
45-54
23% 
17% internet average
 
1331.33x
55-64
13% 
10% internet average
 
1331.33x
65+
7% 
6% internet average
 
1221.22x
internet average
composition
 
 < 18 13%
 
 18-24 9%
 
 25-34 14%
 
 35-44 20%
 
 45-54 23%
 
 55-64 13%
 
 65+ 7%

}

Age

middle aged


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
5% 
9% internet average
  500.5x
Male 18-24
4% 
6% internet average
  580.58x
Male 25-34
5% 
9% internet average
  620.62x
Male 35-44
8% 
10% internet average
  790.79x
Male 45-54
8% 
9% internet average
  980.98x
Male 55-64
5% 
5% internet average
 
1001.0x
Male 65+
3% 
2% internet average
 
1061.06x
internet average
composition
 
 Male < 18 5%
 
 Male 18-24 4%
 
 Male 25-34 5%
 
 Male 35-44 8%
 
 Male 45-54 8%
 
 Male 55-64 5%
 
 Male 65+ 3%

}

Age

male older


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
9% 
9% internet average
  980.98x
Female 18-24
5% 
6% internet average
  900.9x
Female 25-34
9% 
8% internet average
 
1051.05x
Female 35-44
13% 
9% internet average
 
1321.32x
Female 45-54
14% 
9% internet average
 
1681.68x
Female 55-64
8% 
5% internet average
 
1651.65x
Female 65+
4% 
3% internet average
 
1341.34x
internet average
composition
 
 Female < 18 9%
 
 Female 18-24 5%
 
 Female 25-34 9%
 
 Female 35-44 13%
 
 Female 45-54 14%
 
 Female 55-64 8%
 
 Female 65+ 4%

}

Age

female middle aged


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
56% 
51% internet average
 
1111.11x
Has Kids
44% 
49% internet average
  880.88x
internet average
composition
 
 No Kids 56%
 
 Has Kids 44%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
47% 
50% internet average
  930.93x
$50-100k
31% 
29% internet average
 
1071.07x
$100-150k
13% 
12% internet average
 
1091.09x
$150k+
9% 
8% internet average
 
1041.04x
internet average
composition
 
 $0-50k 47%
 
 $50-100k 31%
 
 $100-150k 13%
 
 $150k+ 9%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
38% 
45% internet average
  850.85x
College
46% 
41% internet average
 
1121.12x
Grad School
16% 
14% internet average
 
1141.14x
internet average
composition
 
 No College 38%
 
 College 46%
 
 Grad School 16%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
83% 
75% internet average
 
1101.1x
African American
6% 
9% internet average
  700.7x
Asian
2% 
4% internet average
  500.5x
Hispanic
8% 
9% internet average
  800.8x
Other
1% 
1% internet average
  680.68x
internet average
composition
 
 Caucasian 83%
 
 African American 6%
 
 Asian 2%
 
 Hispanic 8%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.