Weather.com Traffic and Demographic Statistics by Quantcast

 

weather.com

 Monthly 36.0MUS
  •  

  • Not Quantified

    Data is estimated

Offers forecasts for cities worldwide as well as radar and satellite maps. Also includes news stories and allergy information. [Description from dmoz]

Viewers tune into this channel when it gets nasty outside. The Weather Channel Companies operates The Weather Channel, a 24-hour cable station that reaches nearly 100 million US homes with a mix of regional and local weather forecasts, storm alerts, and long-range forecasts, as well as extended coverage of damaging storms and floods. The Weather Channel's popular Web site boasts an audience of more than 40 million users per month. In addition, the company provides syndicated weather information to over 600 radio stations and nearly 160 newspapers. The company, launched by Landmark Communications in 1982, is controlled by NBC Universal (NBCU) along with private equity firms Bain Capital and The Blackstone Group. [Description from Hoover's]

This site reaches over 36 million U.S. monthly people.The typical visitor subscribes to Golf Magazine, visits ihigh.com, and reads InStyle.

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Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.