Vtliving.com Traffic and Demographic Statistics by Quantcast

 

vtliving.com

 Monthly 7.4KUS
  •  

  • Not Quantified

    Data is estimated

Vacation, lodging, travel guide and real estate information. [Description from dmoz]

This site reaches approximately 7,443 U.S. monthly people.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
45% 
49% internet average
  920.92x
Female
55% 
51% internet average
 
1071.07x
internet average
composition
 
 Male 45%
 
 Female 55%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
17% 
18% internet average
  950.95x
18-24
8% 
12% internet average
  610.61x
25-34
17% 
17% internet average
  970.97x
35-44
23% 
19% internet average
 
1201.2x
45-54
19% 
17% internet average
 
1101.1x
55-64
11% 
10% internet average
 
1121.12x
65+
5% 
6% internet average
  920.92x
internet average
composition
 
 < 18 17%
 
 18-24 8%
 
 25-34 17%
 
 35-44 23%
 
 45-54 19%
 
 55-64 11%
 
 65+ 5%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
55% 
50% internet average
 
1081.08x
Has Kids
45% 
50% internet average
  920.92x
internet average
composition
 
 No Kids 55%
 
 Has Kids 45%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
12% 
18% internet average
  680.68x
$50-100k
23% 
26% internet average
  860.86x
$100-150k
26% 
28% internet average
  910.91x
$150k+
40% 
28% internet average
 
1431.43x
internet average
composition
 
 $0-50k 12%
 
 $50-100k 23%
 
 $100-150k 26%
 
 $150k+ 40%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
40% 
45% internet average
  890.89x
College
39% 
41% internet average
  960.96x
Grad School
21% 
14% internet average
 
1451.45x
internet average
composition
 
 No College 40%
 
 College 39%
 
 Grad School 21%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
89% 
76% internet average
 
1171.17x
African American
4% 
9% internet average
  450.45x
Asian
1% 
4% internet average
  350.35x
Hispanic
4% 
9% internet average
  460.46x
Other
1% 
1% internet average
 
1061.06x
internet average
composition
 
 Caucasian 89%
 
 African American 4%
 
 Asian 1%
 
 Hispanic 4%
 
 Other 1%

}

Ethnicity

Caucasian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.