Spain's #2 mobile phone group, Vodafone España was one of the first carriers to challenge incumbent Telefónica and its market-leading Telefónica Móviles unit. The company, a subsidiary of UK-based global communications provider Vodafone Group, has about 16 million wireless customers making it the fourth largest geographic segment by subscribers for its parent company. In addition to wireless voice services, which account for the bulk of sales, Vodafone España also provides text messaging and other data services such as the wireless news and multimedia programming. The company's fixed-line operations include broadband DSL services for business customers which are sold under the Vodafone Office banner. [Description from Hoover's]
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
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Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.