Vatican.va Traffic and Demographic Statistics by Quantcast

 

vatican.va

 Monthly 1.3MUS
  •  

  • Not Quantified

    Data is estimated

Official Vatican homepage. Presents news services, information on the history of the Catholic Church and departments of the Roman Curia, as well as Church documents and virtual tours of the Vatican museums. [Description from dmoz]

This site reaches over 1.3 million U.S. monthly people.The typical visitor receives Time Magazine, reads the New York Times, and subscribes to New Yorker.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
52% 
49% internet average
 
1071.07x
Female
48% 
51% internet average
  940.94x
internet average
composition
 
 Male 52%
 
 Female 48%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
9% 
18% internet average
  480.48x
18-24
10% 
12% internet average
  770.77x
25-34
17% 
17% internet average
 
1011.01x
35-44
27% 
19% internet average
 
1391.39x
45-54
19% 
17% internet average
 
1091.09x
55-64
12% 
10% internet average
 
1161.16x
65+
7% 
6% internet average
 
1281.28x
internet average
composition
 
 < 18 9%
 
 18-24 10%
 
 25-34 17%
 
 35-44 27%
 
 45-54 19%
 
 55-64 12%
 
 65+ 7%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
57% 
51% internet average
 
1131.13x
Has Kids
43% 
49% internet average
  860.86x
internet average
composition
 
 No Kids 57%
 
 Has Kids 43%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
17% 
18% internet average
  960.96x
$50-100k
25% 
27% internet average
  960.96x
$100-150k
27% 
28% internet average
  970.97x
$150k+
30% 
28% internet average
 
1101.1x
internet average
composition
 
 $0-50k 17%
 
 $50-100k 25%
 
 $100-150k 27%
 
 $150k+ 30%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
30% 
45% internet average
  670.67x
College
42% 
41% internet average
 
1031.03x
Grad School
28% 
14% internet average
 
1951.95x
internet average
composition
 
 No College 30%
 
 College 42%
 
 Grad School 28%

}

Education Level

Graduate and Post Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
72% 
75% internet average
  950.95x
African American
4% 
9% internet average
  470.47x
Asian
5% 
4% internet average
 
1301.3x
Hispanic
17% 
9% internet average
 
1811.81x
Other
1% 
1% internet average
  980.98x
internet average
composition
 
 Caucasian 72%
 
 African American 4%
 
 Asian 5%
 
 Hispanic 17%
 
 Other 1%

}

Ethnicity

Hispanic


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.