Usccb.org Traffic and Demographic Statistics by Quantcast

 

usccb.org

Monthly 695.7KUS
  •  
  • Not Quantified

    Data is estimated

Official organization of the Catholic hierarchy in the U.S. A canonical entity governing the church, and a public policy arm. [Description from dmoz]

This site reaches over 696K U.S. monthly people.The typical visitor reads realclearpolitics.com, listens to National Public Radio, and watches PBS Online.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
53% 
49% internet average
 
1081.08x
Female
47% 
51% internet average
  930.93x
internet average
composition
 
Male 53%
 
Female 47%

}

Gender

male



Age

Embed
segment this site vs. total internet indexmultiple
< 18
9% 
18% internet average
  500.5x
18-24
11% 
12% internet average
  900.9x
25-34
16% 
17% internet average
  900.9x
35-44
23% 
19% internet average
 
1191.19x
45-54
20% 
17% internet average
 
1191.19x
55-64
13% 
10% internet average
 
1261.26x
65+
8% 
6% internet average
 
1491.49x
internet average
composition
 
< 18 9%
 
18-24 11%
 
25-34 16%
 
35-44 23%
 
45-54 20%
 
55-64 13%
 
65+ 8%

}

Age

older



Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
59% 
50% internet average
 
1171.17x
Has Kids
41% 
50% internet average
  830.83x
internet average
composition
 
No Kids 59%
 
Has Kids 41%

}

Children in Household

no kids



Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
15% 
18% internet average
  810.81x
$50-100k
28% 
26% internet average
 
1051.05x
$100-150k
32% 
28% internet average
 
1131.13x
$150k+
26% 
28% internet average
  940.94x
internet average
composition
 
$0-50k 15%
 
$50-100k 28%
 
$100-150k 32%
 
$150k+ 26%

}

Household Income

affluent



Education Level

Embed
segment this site vs. total internet indexmultiple
No College
27% 
45% internet average
  610.61x
College
42% 
41% internet average
 
1021.02x
Grad School
31% 
14% internet average
2172.17x
internet average
composition
 
No College 27%
 
College 42%
 
Grad School 31%

}

Education Level

Graduate and Post Graduates



Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
77% 
76% internet average
 
1011.01x
African American
7% 
9% internet average
  810.81x
Asian
4% 
4% internet average
  960.96x
Hispanic
11% 
9% internet average
 
1131.13x
Other
1% 
1% internet average
  900.9x
internet average
composition
 
Caucasian 77%
 
African American 7%
 
Asian 4%
 
Hispanic 11%
 
Other 1%

}

Ethnicity

Hispanic



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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.