Upsers.com Traffic and Demographic Statistics by Quantcast

 

upsers.com

 Monthly 59.1KUS
  •  

  • Not Quantified

    Data is estimated

This site reaches approximately 59,101 U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
58% 
49% internet average
 
1191.19x
Female
42% 
51% internet average
  820.82x
internet average
composition
 
 Male 58%
 
 Female 42%

}

Gender

male


Age

Embed
segment this site vs. total internet indexmultiple
< 18
10% 
18% internet average
  520.52x
18-24
16% 
12% internet average
 
1291.29x
25-34
29% 
17% internet average
 
1691.69x
35-44
25% 
19% internet average
 
1311.31x
45-54
14% 
17% internet average
  790.79x
55-64
5% 
10% internet average
  530.53x
65+
1% 
6% internet average
  210.21x
internet average
composition
 
 < 18 10%
 
 18-24 16%
 
 25-34 29%
 
 35-44 25%
 
 45-54 14%
 
 55-64 5%
 
 65+ 1%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
44% 
51% internet average
  870.87x
Has Kids
56% 
49% internet average
 
1131.13x
internet average
composition
 
 No Kids 44%
 
 Has Kids 56%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
14% 
18% internet average
  750.75x
$50-100k
28% 
26% internet average
 
1051.05x
$100-150k
38% 
28% internet average
 
1351.35x
$150k+
21% 
28% internet average
  760.76x
internet average
composition
 
 $0-50k 14%
 
 $50-100k 28%
 
 $100-150k 38%
 
 $150k+ 21%

}

Household Income

affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
50% 
45% internet average
 
1121.12x
College
42% 
41% internet average
 
1031.03x
Grad School
8% 
14% internet average
  540.54x
internet average
composition
 
 No College 50%
 
 College 42%
 
 Grad School 8%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
73% 
76% internet average
  960.96x
African American
10% 
9% internet average
 
1141.14x
Asian
4% 
4% internet average
  900.9x
Hispanic
12% 
9% internet average
 
1221.22x
Other
1% 
1% internet average
 
1001.0x
internet average
composition
 
 Caucasian 73%
 
 African American 10%
 
 Asian 4%
 
 Hispanic 12%
 
 Other 1%

}

Ethnicity

Hispanic


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.