Tumblr.com Traffic and Demographic Statistics by Quantcast

 

Tumblr Blog Network

1 Site | 83%  US People from Sites | 46%  US People from Syndicators

Monthly 54.9MUS 139.4MGlobal

tumblr.com

 Monthly 45.6MUS 114.3MGlobal
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  • Quantified

    Directly Measured Data

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Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT
Subdomains US People US People % Global People Global People %
view profile howdoiputthisgently.tumb… 1,149,698 2.5% 1,343,153 1.2%
view profile mcupdate.tumblr.com 279,463 <1% 1,053,354 <1%
view profile comoeumesintoquando.tumb… 0 <1% 679,177 <1%
view profile patheticlifestory.tumblr… 478,283 1.0% 509,353 <1%
view profile mylifeasakitten.tumblr.c… 387,448 <1% 438,322 <1%
view profile absolutelymadness.tumblr… 240,474 <1% 414,902 <1%
view profile adventuresinfratland.tum… 397,003 <1% 413,990 <1%
view profile onenable.tumblr.com 0 <1% 400,007 <1%
view profile butitsonsale.tumblr.com 375,764 <1% 399,158 <1%
view profile lol-sotrue.tumblr.com 103,331 <1% 350,275 <1%
view profile textfromdog.tumblr.com 192,608 <1% 345,963 <1%
view profile whatshouldbetchescallme.… 319,426 <1% 344,959 <1%
view profile staff.tumblr.com 143,812 <1% 343,380 <1%
view profile awesomepeoplehangingoutt… 225,073 <1% 340,949 <1%
view profile sourtrap.tumblr.com 227,267 <1% 339,956 <1%
view profile congo2.tumblr.com 0 <1% 336,679 <1%
view profile kushandwizdom.tumblr.com 108,277 <1% 334,658 <1%
view profile teenagerposts.tumblr.com 158,254 <1% 319,518 <1%
view profile notch.tumblr.com 125,988 <1% 314,400 <1%
view profile danharmon.tumblr.com 187,009 <1% 294,260 <1%
view profile whatshouldwecallgradscho… 212,619 <1% 271,928 <1%
view profile thatdisneygif.tumblr.com 242,552 <1% 256,659 <1%
view profile yahoopolitics.tumblr.com 192,840 <1% 242,011 <1%
The following Subdomains have been quantified for less than 30 days. Reach shown is Weekly
view profile knucklestrong.tumblr.com 297,150 <1% 433,739 <1%
view profile whenobamaendorsed.tumblr… 252,841 <1% 299,425 <1%

1001 sites under this Subdomain.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.