Tumblr.com Traffic and Demographic Statistics by Quantcast

 

Tumblr Blog Network

1 Site | 83%  US People from Sites | 46%  US People from Syndicators

Monthly 54.9MUS 139.4MGlobal

tumblr.com

 Monthly 45.6MUS 114.3MGlobal
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Traffic

Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT

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Updated May 25, 2012• Next: May 26, 2012 by 9AM PDT
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People

The number of individuals visiting this property.

Partial Profile

A website must implement Quantcast Measurement in order to collect data such as Geographic and Mobile Web traffic, MRC Accredited Reporting, Business and other information.

Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

Check each metric you want to display:

People - The number of individuals visiting this property.

Visits - The number of individual sessions initiated by all the visitors to this property.

Page Views - The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Mobile Web Traffic for Apr 25, 2012 - May 24, 2012 United States Global
People per Month 6,261,779 -7% 12,888,525 +1%
Visits per Month 22,011,756 -11% 42,889,068 -4%
Visits per Person (monthly) 3.52 3.33
Page Views per Month 462,023,488 -8% 798,843,840 -4%
Page Views per Person (monthly) 73.78 61.98
Page Views per Visit (average) 20.99 18.63
 
Mobile Web traffic is measured from web browsers on mobile devices, but not mobile applications.

Traffic Sources

tumblr.com has more page views from a computer browser than from a mobile device browser in the United States.

United States
Mobile Web (6%)
Online (94%)
 
Global
Mobile Web (5%)
Online (95%)
 

Mobile Operating System

tumblr.com has more mobile web page views from iOS than other mobile operating systems globally.

  • Android   13%
  • iOS   80%
  • Other   7%

Top Countries for Mobile

Country Page Views % On Mobile
1. United States 462,023,456
 
 6%
2. United Kingdom 66,177,496
 
 6%
3. Canada 47,177,204
 
 5%
4. Australia 45,739,232
 
 7%
5. Saudi Arabia 15,142,837
 
 18%
6. Brazil 13,894,606
 
 1%
7. Japan 11,007,580
 
 12%
8. Germany 8,137,610
 
 4%
9. Philippines 8,059,921
 
 3%
10. Singapore 7,415,614
 
 8%

Top Subdomains for Mobile

Subdomain Page Views % On Mobile
1. teenagerposts.tumblr.com 3,356,457
 
 34%
2. kushandwizdom.tumblr.com 1,638,378
 
 30%
3. howdoiputthisgently.tumblr.com 1,295,072
 
 6%
4. textfromdog.tumblr.com 913,597
 
 32%
5. foto-cewek-bugil.tumblr.com 687,509
 
 54%
6. lovequotesrus.tumblr.com 675,478
 
 25%
7. absolutelymadness.tumblr.com 582,824
 
 20%
8. lol-sotrue.tumblr.com 501,587
 
 7%
9. memek-ngentot.tumblr.com 472,216
 
 55%
10. justgirlythings.tumblr.com 455,601
 
 23%
 

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.