Tumblr.com Traffic and Demographic Statistics by Quantcast

 

Tumblr Blog Network

1 Site | 83%  US People from Sites | 46%  US People from Syndicators

Monthly 54.9MUS 139.4MGlobal

tumblr.com

 Monthly 45.6MUS 114.3MGlobal
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  • Quantified

    Directly Measured Data

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US DMAs

Updated May 2012• Next: Jun 2012

Data Source: United States Monthly

DMA Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
New York 5,125,146 8.69 129 11.79 141
Los Angeles 4,329,771 7.34 124 9.20 145
Atlanta 3,668,135 6.22 131 2.09 87
San Fran-Oak-SJ 3,561,680 6.04 122 4.05 107
Chicago 1,944,043 3.30 94 3.31 97
Wash DC (Hag) 1,803,726 3.06 96 2.96 101
Boston (Manchr) 1,703,195 2.89 121 3.64 137
Philadelphia 1,693,078 2.87 97 3.65 121
Omaha 1,622,069 2.75 151 0.23 62
Seattle-Tacoma 1,211,414 2.05 91 2.09 101
Dallas-Ft.Worth 1,068,929 1.81 87 2.02 96
Houston 876,640 1.49 82 1.68 88
Portland OR 843,307 1.43 136 1.08 103
Detroit 831,424 1.41 90 1.61 100
Phoenix 803,468 1.36 91 1.63 110
Mineapls-St. Pl 797,379 1.35 101 1.21 79

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.