Tumblr.com Traffic and Demographic Statistics by Quantcast

 

Tumblr Blog Network

1 Site | 83%  US People from Sites | 46%  US People from Syndicators

Monthly 54.9MUS 139.4MGlobal

tumblr.com

 Monthly 45.6MUS 114.3MGlobal
  •  

  • Quantified

    Directly Measured Data

The easiest way to blog.

Related Links

Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Gender

Embed
segment this site vs. total internet indexmultiple
Male
46% 
49% internet average
  950.95x
Female
54% 
51% internet average
 
1051.05x
internet average
composition
 
 Male 46%
 
 Female 54%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
18% 
18% internet average
  980.98x
18-24
27% 
12% internet average
2172.17x
25-34
18% 
17% internet average
 
1071.07x
35-44
16% 
19% internet average
  820.82x
45-54
13% 
17% internet average
  750.75x
55-64
6% 
10% internet average
  580.58x
65+
2% 
6% internet average
  380.38x
internet average
composition
 
 < 18 18%
 
 18-24 27%
 
 25-34 18%
 
 35-44 16%
 
 45-54 13%
 
 55-64 6%
 
 65+ 2%

}

Age

young adults


Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
7% 
9% internet average
  790.79x
Male 18-24
13% 
6% internet average
 
1971.97x
Male 25-34
9% 
9% internet average
  990.99x
Male 35-44
8% 
10% internet average
  780.78x
Male 45-54
6% 
9% internet average
  710.71x
Male 55-64
3% 
5% internet average
  550.55x
Male 65+
1% 
2% internet average
  420.42x
internet average
composition
 
 Male < 18 7%
 
 Male 18-24 13%
 
 Male 25-34 9%
 
 Male 35-44 8%
 
 Male 45-54 6%
 
 Male 55-64 3%
 
 Male 65+ 1%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
10% 
9% internet average
 
1191.19x
Female 18-24
14% 
6% internet average
2392.39x
Female 25-34
10% 
8% internet average
 
1161.16x
Female 35-44
8% 
9% internet average
  860.86x
Female 45-54
7% 
9% internet average
  800.8x
Female 55-64
3% 
5% internet average
  600.6x
Female 65+
1% 
3% internet average
  350.35x
internet average
composition
 
 Female < 18 10%
 
 Female 18-24 14%
 
 Female 25-34 10%
 
 Female 35-44 8%
 
 Female 45-54 7%
 
 Female 55-64 3%
 
 Female 65+ 1%

}

Age

female young adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
58% 
51% internet average
 
1151.15x
Has Kids
42% 
49% internet average
  850.85x
internet average
composition
 
 No Kids 58%
 
 Has Kids 42%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
61% 
51% internet average
 
1201.2x
$50-100k
24% 
29% internet average
  820.82x
$100-150k
9% 
12% internet average
  770.77x
$150k+
6% 
8% internet average
  720.72x
internet average
composition
 
 $0-50k 61%
 
 $50-100k 24%
 
 $100-150k 9%
 
 $150k+ 6%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
44% 
45% internet average
  980.98x
College
43% 
41% internet average
 
1061.06x
Grad School
13% 
14% internet average
  890.89x
internet average
composition
 
 No College 44%
 
 College 43%
 
 Grad School 13%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
75% 
76% internet average
  980.98x
African American
10% 
9% internet average
 
1061.06x
Asian
5% 
4% internet average
 
1291.29x
Hispanic
8% 
9% internet average
  890.89x
Other
2% 
1% internet average
 
1361.36x
internet average
composition
 
 Caucasian 75%
 
 African American 10%
 
 Asian 5%
 
 Hispanic 8%
 
 Other 2%

}

Ethnicity

other


Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.