Specialty retailers of toys, games, and baby apparel. [Description from dmoz]
Kids rule the aisles while parents tag along for the ride at Toys "R" Us. It's one of the world's largest toy retailers, but it has lost its top position in the US to retailing behemoth Wal-Mart. Toys "R" Us sells its wares in about 1,500 stores in the US and abroad and through Web sites. In addition to about 585 US namesake stores selling toys, games, and other items for kids, Toys "R" Us sells infant and toddler apparel, furniture, and feeding supplies at some 260 Babies "R" Us stores in more than 40 states. It's owned by KKR, Bain Capital, and real estate firm Vornado Realty Trust, which together took the toy seller private in a $6.6 billion deal. Toys "R" Us acquired troubled toy icon FAO Schwarz in 2009. [Description from Hoover's]
This site reaches over 2.5 million U.S. monthly people.The typical visitor frequents Baby Zone, visits whattoexpect.com, and reads parents.com.
Audience Also Likes
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.