Technorati.com Traffic and Demographic Statistics by Quantcast

 

Technorati Media Network

2 Sites | 10%  US People from Sites | 92%  US People from Syndicators

Monthly 10.6MUS 22.5MGlobal

technorati.com

 Monthly N/A US N/A Global
  •  

  • Quantified

    Directly Measured Data

Technorati is the recognized authority on blogs. Provides real time search and discovery of what is happening on the web right now.

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Demographics

Updated May 25, 2012
Next: Jun 6, 2012 by 9AM PDT

Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
6% 
9% internet average
  630.63x
Male 18-24
11% 
6% internet average
 
1631.63x
Male 25-34
10% 
9% internet average
 
1171.17x
Male 35-44
11% 
10% internet average
 
1121.12x
Male 45-54
9% 
9% internet average
 
1061.06x
Male 55-64
4% 
5% internet average
  910.91x
Male 65+
2% 
2% internet average
  770.77x
internet average
composition
 
 Male < 18 6%
 
 Male 18-24 11%
 
 Male 25-34 10%
 
 Male 35-44 11%
 
 Male 45-54 9%
 
 Male 55-64 4%
 
 Male 65+ 2%

}

Age

male young adults


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
7% 
9% internet average
  790.79x
Female 18-24
9% 
6% internet average
 
1521.52x
Female 25-34
9% 
8% internet average
 
1061.06x
Female 35-44
9% 
9% internet average
  930.93x
Female 45-54
8% 
9% internet average
  890.89x
Female 55-64
4% 
5% internet average
  770.77x
Female 65+
2% 
3% internet average
  510.51x
internet average
composition
 
 Female < 18 7%
 
 Female 18-24 9%
 
 Female 25-34 9%
 
 Female 35-44 9%
 
 Female 45-54 8%
 
 Female 55-64 4%
 
 Female 65+ 2%

}

Age

female young adults


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.