Surugabank.co.jp Traffic and Demographic Statistics by Quantcast

 

surugabank.co.jp

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

Going all the way back to 1895, Suruga Bank has been a regional bank servicing both the Shizuoka and Kanagawa Prefectures in Japan. Owning more than 115 branches and offices, the bank offers mortgage loans, personal loans, credit cards, and wealth management support products as its core business. The bank caters to the small and medium enterprise markets, strategically targeting working women, active senior citizens, and the newly wealthy. Since 1998, in order to augment customer convenience, the bank has been operating a "mobile branch" service, using minibuses equipped with ATMs making the rounds of areas deficient on cash dispensers. [Description from Hoover's]

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
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US Demographics

Updated Nov 2011•Delayed - Next: Jun 2012
index
 
 
 Male
 
  97
Female
 
 
103
 
 
 
 < 18
 
 
106
18-24
 
 
115
25-34
 
 
109
35-44
 
 
100
45-54
 
  89
55-64
 
  86
65+
 
  77
 
 
 
 No Kids
 
 
106
Has Kids
 
  94
 
internet average
index
 
 
 $0-50k
 
  93
$50-100k
 
  90
$100-150k
 
 
100
$150k+
 
 
115
 
 
 
 No College
 
  99
College
 
  99
Grad School
 
 
106
 
internet average

See More Details     Gender   ||   Age   ||   Children   ||   Income   ||   Education See More

Audience Also Likes

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Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

Directly Measured

This website is Quantified, and the data displayed here is directly measured by Quantcast.

People

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Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

Passers-By

Passers-by have a single visit over the course of a month.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.