Steveshorr.com Traffic and Demographic Statistics by Quantcast

 

steveshorr.com

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
42% 
49% internet average
  860.86x
Female
58% 
51% internet average
 
1131.13x
internet average
composition
 
 Male 42%
 
 Female 58%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
13% 
18% internet average
  730.73x
18-24
9% 
12% internet average
  760.76x
25-34
18% 
17% internet average
 
1021.02x
35-44
25% 
19% internet average
 
1281.28x
45-54
19% 
17% internet average
 
1081.08x
55-64
10% 
10% internet average
 
1011.01x
65+
6% 
6% internet average
 
1131.13x
internet average
composition
 
 < 18 13%
 
 18-24 9%
 
 25-34 18%
 
 35-44 25%
 
 45-54 19%
 
 55-64 10%
 
 65+ 6%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
62% 
51% internet average
 
1221.22x
Has Kids
38% 
49% internet average
  770.77x
internet average
composition
 
 No Kids 62%
 
 Has Kids 38%

}

Children in Household

no kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
34% 
18% internet average
 
1881.88x
$50-100k
22% 
27% internet average
  820.82x
$100-150k
27% 
28% internet average
  970.97x
$150k+
17% 
28% internet average
  620.62x
internet average
composition
 
 $0-50k 34%
 
 $50-100k 22%
 
 $100-150k 27%
 
 $150k+ 17%

}

Household Income

less affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
40% 
45% internet average
  900.9x
College
44% 
41% internet average
 
1081.08x
Grad School
16% 
14% internet average
 
1081.08x
internet average
composition
 
 No College 40%
 
 College 44%
 
 Grad School 16%

}

Education Level

College Graduates


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
66% 
75% internet average
  870.87x
African American
12% 
9% internet average
 
1351.35x
Asian
7% 
4% internet average
 
1621.62x
Hispanic
14% 
9% internet average
 
1441.44x
Other
2% 
1% internet average
 
1141.14x
internet average
composition
 
 Caucasian 66%
 
 African American 12%
 
 Asian 7%
 
 Hispanic 14%
 
 Other 2%

}

Ethnicity

Asian


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.