Sprintstorelocator.com Traffic and Demographic Statistics by Quantcast

 

sprintstorelocator.com

 Monthly 84.8KUS
  •  

  • Not Quantified

    Data is estimated

This site reaches approximately 84,782 U.S. monthly people.

Related Links

Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Gender

Embed
segment this site vs. total internet indexmultiple
Male
44% 
49% internet average
  910.91x
Female
56% 
51% internet average
 
1091.09x
internet average
composition
 
 Male 44%
 
 Female 56%

}

Gender

female


Age

Embed
segment this site vs. total internet indexmultiple
< 18
14% 
18% internet average
  770.77x
18-24
15% 
12% internet average
 
1221.22x
25-34
23% 
17% internet average
 
1351.35x
35-44
21% 
19% internet average
 
1101.1x
45-54
15% 
17% internet average
  860.86x
55-64
8% 
10% internet average
  830.83x
65+
3% 
6% internet average
  580.58x
internet average
composition
 
 < 18 14%
 
 18-24 15%
 
 25-34 23%
 
 35-44 21%
 
 45-54 15%
 
 55-64 8%
 
 65+ 3%

}

Age

adults


Children in Household

Embed
segment this site vs. total internet indexmultiple
No Kids
50% 
51% internet average
  990.99x
Has Kids
50% 
49% internet average
 
1011.01x
internet average
composition
 
 No Kids 50%
 
 Has Kids 50%

}

Children in Household

has kids


Household Income

Embed
segment this site vs. total internet indexmultiple
$0-50k
18% 
18% internet average
  990.99x
$50-100k
25% 
26% internet average
  940.94x
$100-150k
29% 
28% internet average
 
1021.02x
$150k+
29% 
28% internet average
 
1041.04x
internet average
composition
 
 $0-50k 18%
 
 $50-100k 25%
 
 $100-150k 29%
 
 $150k+ 29%

}

Household Income

more affluent


Education Level

Embed
segment this site vs. total internet indexmultiple
No College
48% 
45% internet average
 
1061.06x
College
40% 
41% internet average
  980.98x
Grad School
12% 
14% internet average
  870.87x
internet average
composition
 
 No College 48%
 
 College 40%
 
 Grad School 12%

}

Education Level

people with no college


Ethnicity

Embed
segment this site vs. total internet indexmultiple
Caucasian
60% 
76% internet average
  790.79x
African American
19% 
9% internet average
2042.04x
Asian
3% 
4% internet average
  790.79x
Hispanic
17% 
9% internet average
 
1801.8x
Other
1% 
1% internet average
  870.87x
internet average
composition
 
 Caucasian 60%
 
 African American 19%
 
 Asian 3%
 
 Hispanic 17%
 
 Other 1%

}

Ethnicity

African American


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.