SNOCAP helps musicians turn space into stores. The company provides online digital distribution services that allow music rights holders, including independent artists and mainstream labels, to sell music through social networking profiles and personal Web sites. Through a partnership with MySpace, the company seeks to attract more than three million bands to its SNOCAP Digital Registry, keeping a percentage of revenue from each track sold through its music store portal. SNOCAP is a subsidiary of social media network imeem. SNOCAP was founded in 2002 by Napster pioneers Shawn Fanning and Jordan Mendelson, and investor Ron Conway. [Description from Hoover's]
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
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Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.