Shockwave.com Traffic and Demographic Statistics by Quantcast

 

Viacom Global Digital Net...

 Monthly N/A US

shockwave.com

 Monthly N/A US
  •  

  • Quantified

    Rough Estimate

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Demographics

Updated Nov 2011
Delayed - Next: Jun 2012

Age

Embed
segment this site vs. total internet indexmultiple
Male < 18
14% 
9% internet average
 
1461.46x
Male 18-24
8% 
6% internet average
 
1191.19x
Male 25-34
4% 
9% internet average
  450.45x
Male 35-44
6% 
10% internet average
  570.57x
Male 45-54
5% 
9% internet average
  540.54x
Male 55-64
3% 
5% internet average
  510.51x
Male 65+
2% 
2% internet average
  750.75x
internet average
composition
 
 Male < 18 14%
 
 Male 18-24 8%
 
 Male 25-34 4%
 
 Male 35-44 6%
 
 Male 45-54 5%
 
 Male 55-64 3%
 
 Male 65+ 2%

}

Age

male under 18


Age

Embed
segment this site vs. total internet indexmultiple
Female < 18
23% 
9% internet average
2652.65x
Female 18-24
8% 
6% internet average
 
1411.41x
Female 25-34
5% 
8% internet average
  570.57x
Female 35-44
8% 
9% internet average
  890.89x
Female 45-54
8% 
9% internet average
  880.88x
Female 55-64
4% 
5% internet average
  820.82x
Female 65+
3% 
3% internet average
 
1001.0x
internet average
composition
 
 Female < 18 23%
 
 Female 18-24 8%
 
 Female 25-34 5%
 
 Female 35-44 8%
 
 Female 45-54 8%
 
 Female 55-64 4%
 
 Female 65+ 3%

}

Age

female under 18


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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.