Scotiabank.ca Traffic and Demographic Statistics by Quantcast

 

scotiabank.ca

 Monthly N/A US
  •  

  • Not Quantified

    Data is estimated

The last place to look for The Bank of Nova Scotia's headquarters is in Nova Scotia. Although The Bank of Nova Scotia (aka Scotiabank) was founded in that province in 1832, it moved to Toronto in 1900. One of Canada's Big Five banks (along with Royal Bank of Canada, TD Bank, Bank of Montreal, and CIBC), Scotiabank provides retail, corporate, and investment banking services worldwide. In addition to about 1,000 domestic branches, Scotiabank has more than 1,400 offices in about 50 other countries, mainly in the Caribbean and Central and South America. Services include deposit accounts, loans, insurance, brokerage, asset management, mutual funds, and trust services. [Description from Hoover's]

We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information.

  • Summary
  • Traffic
    • MRC Accredited Report
  • Demographics
  • Geographic
  • Business
  • Lifestyle (US)
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This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast.

Note: Due to a small data sample, estimates are rough.

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US Demographics

Updated Nov 2011•Delayed - Next: Jun 2012
index
 
 
 Male
 
 
117
Female
 
  83
 
 
 
 < 18
 
  42
18-24
 
  72
25-34
 
 
169
35-44
 
 
167
45-54
 
  91
55-64
 
  44
65+
 
  40
 
 
 
 No Kids
 
 
110
Has Kids
 
  90
 
internet average
index
 
 
 $0-50k
 
  78
$50-100k
 
 
109
$100-150k
 
 
109
$150k+
 
  97
 
 
 
 No College
 
  79
College
 
 
127
Grad School
 
  88
 
 
 
 Caucasian
 
 
114
African American
 
  11
Asian
 
246
Hispanic
 
  9
Other
 
 
107
 
internet average

See More Details     Gender   ||   Age   ||   Children   ||   Income   ||   Education   ||   Ethnicity See More

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

Directly Measured

This website is Quantified, and the data displayed here is directly measured by Quantcast.

People

Cookies

Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

Passers-By

Passers-by have a single visit over the course of a month.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.